Business Greeting Cards and Missed Opportunities

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Did you order your business greeting cards this year? If you did – congratulations! You won! Won what, you say? You won the opportunity to advertise your business. Greeting cards are one of the most economical ways to get your name out there and then keep it out there. Many companies order holiday greeting cards, which are kind of expected. Spreading greetings of the season, goodwill and maybe a thank you, is the most common. However, we are not limited to sending greetings just once a year. We now have the opportunity and ability to keep our name in the minds of customers’ throughout the year. Thank you cards would likely be the next best way to keep your name in the fore front. Thank you for your business. Thank you for considering us. Thank you for your referral. These are just a few reasons one might send a thank you card.

Corporate greeting cards are no longer limited to holiday and thank you. How about a calendar card? One that can be hung up and viewed all year long. Include your company name, address, telephone number and even an email or web address. A card that will stand out all year long. Make it more personal by sending a birthday card.

Advertisements in a newspaper are costly and you can never be sure what audience you are reaching. Is also quite generic. Sending business greeting cards is a direct hit. You can be sure that it is getting to your intended target. Exposure is the name of the game. What better way to do it!

{ 3 comments… read them below or add one }

Charlotte February 27, 2013 at 4:25 pm

I send season’s greeting cards every year but last year i started sending out Thank you cards. I work for a plumber and after each customer pays their bill i send them a Thank you card with a business card tucked inside. I add a personal note thanking them for their business and reminding them that we are here for them if they ever need us. I have gotten many positive comments about these cards and this had made my boss very happy.

Elle February 28, 2013 at 12:10 pm

I have noticed over the past few years that many of my vendors have stopped sending out holiday cards which I find to be very unfortunate. Some have switched to e-cards, some send nothing at all and I do not find that be a very good business practice. Nothing really compares to getting a card through snail mail!

Pepper March 1, 2013 at 9:52 am

Business greeting cards are really such a money-saving way to advertise. It boggles my mind when I hear of companies saying it’s just not in the budget. You’re sending a card to your customer, which is just good practice in the first place. But that customer is displaying your card at least for some time. There’s no telling how many people will see your business name just because your card is hanging in an office or resting on a mantel somewhere.

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