Signatures add that extra something to all of your greeting cards, but it can be difficult – not to mention overwhelming – to do. Not so with the aid of The Gallery Collection! They offer the ability to submit your signatures and print them exactly how you want them to appear inside your cards! Here are three reasons why you should add signatures to your greeting cards today!
1. By adding signatures, your cards will always look polished, professional, and exactly the way you want them – no matter the occasion! Additionally, ordering greeting cards with signatures with The Gallery Collection is easy and not time consuming at all. The process is simple. You could upload your signatures online, or if it isn’t handy, a template of your card will be sent for you to sign so you know exactly how the placement of the signatures will appear in your card!
2. Personalizing your greeting cards with a signature will surely impress anyone -from potential new customers to co-workers to family members! The Gallery Collection even has other items, like invitations and calendars, that will really stand out with your John Hancock in any color foil.
3. Signatures add a personal touch to your greeting cards, without the hassle of wrangling the employees together for a signing party – which risks damaging the cards. If it’s many employees, it saves on time. If it’s only a few signatures your card needs, but those people are busy higher-ups, you won’t need to bother them with another request.
When it comes to greeting cards, the most challenging part has already been done for you. The greeting and illustration is complete, now all you need to do is sign the greeting card. This is where it gets tricky because this sends a message to the receiver of how you feel personally.
Its always challenging trying to figure out how to close a greeting card. You think of all the possible salutations you can choose and still you can’t decide which is best. Is it too casual or too personal or if it just doesn’t fit what the body of the letter gives off.
Since it’s a business greeting card, this is where it gets confusing. Your sending this to people you rarely see or interact with on daily basis. So what can you say? Keep it professional at all times but not too stiff like “Sincerely” might too formal.
I think “best wishes” is perfect and “all the best” works good also. Both are equally acceptable. If it’s a client you plan on speaking to soon, you could always go with “speak with you soon.” You could also use “looking forward” as an ending. Another way, is to end it with the type of card it is like “Merry Christmas!” or “Happy Thanksgiving.” There are really so many options.
Let’s say you don’t know the degree of the patient’s condition but you want to send a card to let them know you care and you want to boost their spirits. Sending a Thinking of You Card or a Get Well Cards with subtle message like “Wishing you the Best” are options. Also, if the card has a preprinted greeting-read it!-if the sentiment offers prayers during a difficult time and the patient has a broken finger, may be overkill.
It is difficult to know the right words to write in a Get Well or Thinking of You card, here are some suggestions:
I am so sorry to hear you’ve been ill.
I’m wishing you the very best during your recovery
I hope you’re doing well and are on the road to recovery.
And my favorite, You are in my thoughts/prayers.
What not to do is also important as:
Don’t compare illnesses – not a great idea
Do not tell stories you heard about the hospital, doctor or your Aunt Jane who had sort of the same thing…
Showing someone compassion is a virtue which should be admired.
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.
Millennials are choosing to buy more paper greeting cards over social media and texts. They have learned to appreciate a more personal connection and creative side. Greeting cards today offer digital wizardry if you can’t draw a stick figure and give you the opportunity to choose from pre-made templates and add digital photos.
It’s an old fashioned callback to a more intimate experience. Standing in the drugstore and choosing that particular wording that expresses how you feel. Pops of color and even pop-ups jump from the card to give you a big hug. It’s a keepsake, but it’s also an expression of whatever sentiment you’re trying to convey.
Annual retail sales of greeting cards are estimated between $7 and $8 billion. Americans purchase approximately 6.5 billion greeting cards each year.
The most popular Seasonal Cards are Christmas Cards, with some 1.6 billion units purchased (included boxed cards). This is followed by cards for Valentine’s Day, Mother’s Day, Father’s Day, Graduation, Easter, Halloween, Thanksgiving and St. Patrick’s Day.
Seven out of Ten card buyers surveyed consider greeting cards “absolutely” or “almost essential to them. Eight out of Ten of these buyers expect their purchases to remain the same going forward. Of the balance, twice as many card buyers say they will “increase” their purchasing as say they will “decrease” their purchasing in the coming year.
Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
Younger card buyers and those who are more technology savvy are currently the ones most engaged in buying paper greeting cards online.
Most people now acknowledge many more birthdays than ever before because of Facebook, but they aren’t necessarily sending fewer cards as a result.
The tradition of giving greeting cards as a meaningful expression of personal affection for another person is still being deeply ingrained in today’s youth, and this tradition will likely continue as they become adults and become responsible for managing their own important relationships.
The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc. that they matter to you. Receiving a greeting card is always a welcome event. A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands. Greeting cards can function as relationship building items and soft marketing materials. When attempting to use a greeting card in this manner, there are some points of decorum and restraint to keep in mind. There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.
Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.
Keep it Simple in Sympathy Cards and Get Well Cards – While it is certainly acceptable to include a company’s or organization’s name or even their logo in a sympathy card or get well card, please be wary of how you do so. It’s best to keep font sizes and styles on the smaller side for your firm’s name in these greeting cards. You don’t want to call too much attention to your company. Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color. If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.
Avoid Redundancy – You may wish to include your company’s name and your logo in your greeting cards, which is great, unless your logo includes your company name in it. Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.
Watch for Overexposure – It may be tempting to plaster your brand all over the greeting card putting your logo or name on the front and inside of the greeting cards. Keep in mind that you don’t want your card to scream marketing material, nor should it. A good rule of thumb is to look at the card you’ve created before ordering and ask yourself, “If I received this card, would I feel that the sender actually cared about me?” If the answer is no, tone down some of the branding on the greeting card.
If you work in a busy office setting, you absolutely need to purchase The Gallery Collection’s Greeting Card Assortment Boxes. It is imperative to have at least one of these premium quality card assortments on hand!
While it is amazing that The Gallery Collection offers so many opportunities for customization, it is nice that these Greeting Card Assortment Boxes cannot be altered. This cuts out just one more decision you would have to make, and is somewhat unnecessary for inter-office distribution—like birthday cards or anniversary cards. There are plenty of different boxes to choose from, all containing 35 cards and 38 seal-fast envelopes. These greeting cards range in cover design, greeting inside, and printing color. All exact contents can be viewed online.
Each Assortment Box is delivered in its own labeled, sturdy box as to keep your cards looking neat and untouched. This is also particularly helpful in terms of organization. Never dig around the office to scrounge up a good enough card. Never dash to the store and hope for the best. Get yourself an Assortment Box from The Gallery Collection.
Many offices choose to have multiple types of Assortment Boxes on hand, as they are a huge time-saver without sparing at all on the quality. Never let a birthday sneak up on you or a job well done go unthanked again. Earn the respect of coworkers with the timelessly thoughtful gesture of a prompt greeting card.
Communication and exposure are the crux of growing your business and reaching more customers. If you are reliable, excel at your products or services, and are responsive to customers (both in requests and remedying complaints) then you will attract lifelong customers. Sending greeting cards can strengthen your customer relationships. It is an underutilized marketing tool in today’s instant-gratification world. If you are unsure if sending greeting cards is right for your company, keep reading for a little insight on common concerns.
Sending greeting cards is annoying . . . serendipitous!
It’s not another time-consuming sales pitch, spam, or junk mail. Business Greeting Cards, no matter the occasion, are a sweet, timeless gesture that recipients of all ages will enjoy. Your card will make them feel special and cared about, especially if it is a high quality card.
Sending greeting cards is not economical . . . cost effective!
The bottom line of great customer service is to follow through with your promises in order to meet customer expectations. Customer satisfaction can be improved just by making your company present, but not pestering, which is exactly what a greeting card accomplishes. Being there for your customers through thick and thin is a thoughtful endeavor that will be remembered. The cost of the cards in comparison to their quality and effectiveness is unmatched when you choose The Gallery Collection. See for yourself!
Sending greeting cards is a lot of hassle . . . fast and easy!
Your eye for details will be noted without an exhausting amount of effort. Business Greeting Cards from The Gallery Collection can be customized as much or as little as you please, all consistent with your high standards. Order your cards easily online or over the phone, quickly receive them, and send them out. There are even services The Gallery Collection offers to help you get your cards out faster— like sealing, recipient addressing, and mailing your selection out for you. Find out more by visiting Gallery Collection!
Our step by step visual procedure will guide you through everything with plenty of assistance. You’ll be asked to select the greeting you want inside the card, along with your imprint, and the color you want the greeting and imprint in and more!
If you’d like to step things up and go for a more professional looking greeting card, many people will opt to insert their company logo and some staff signatures. If you are trying to create a more “laid back” greeting card, you can always imprint, “From All of Us At” and insert your company name! Whatever you decide, your greeting card will be sure to impress your customers or whomever is receiving the card. With the Gallery Collection’s help, you’ll also ensure your greeting card will undoubtedly represent the company in the best possible light.
Sending greeting cards no matter what the occasion says so much about you and your business. It lets your customers and prospective customers know that you appreciate them. It is also a sign of a company that is tuned into the details of everything and everyone around them. You care enough to want to wish them cheer during the holidays and happiness on their birthdays.
Greeting cards are also a great marketing tool. Most people display their cards on their desk with pride. Just think about the benefits of having your company name featured on the front of your cards. Everyone who passes by will know you send a card acknowledging the recipient.
There are digitally editable cards where you can personalize the front of the card with your company name. So many variety of these cards are available including holiday cards and birthday cards.
If you prefer the embossed look, the “die-cut” greeting cards are a perfect alternative that still allow your company name to be featured front and center. You can have your company name or small logo imprinted on the inside of the card. With this “die-cut” option, there is an actual window cut out where this information will show through to the front of the card. These are also available in a multiple variety of cards including birthday, holiday, anniversary, etc.
Feature your company name on your greeting cards for the best market strategy.