The unofficial start to summer and a day full of BBQ’s and get-togethers, many forget the true meaning of Memorial Day. It’s a day meant to commemorate the lives of U.S. soldiers who have died in military service. Traditionally, Veteran’s Day is the time to honor war veterans, but Memorial Day offers another occasion to show respect for those involved in military service. If you own or work for a small business there are quite a few ways you can honor our fallen service members on Memorial Day. Here are a few ideas to help you get started:
- Offer special discounts or free items to military members or veterans. Promote a special offer like a 20 percent discount on all purchases.
- Send out a Memorial Day card with a special offer included. Customers can bring the postcard to your store to receive a special discount or a free promotional gift on or around Memorial Day.
- Sponsor a float in your local Memorial Day parade. Many towns and cities host annual Memorial Day parades to honor service members, and they seek local businesses as sponsors for their floats to support the cost of the ceremony. Check in with your local community leaders to find out what’s going on in your area, and how your small business can get involved.
- There are many resources for our military, and they’re always in need of funding. Pick an organization, and collect donations at your place of business.