What joy it brings when we see sparkling lights and bright faces, people with bags and packages scurrying everywhere and the feeling of holiday cheer is in the very air you breathe. Tis’ the season for goodwill toward all and it is as easy as using business Christmas cards to say Thank you to spread that goodwill to your customers and clients.
Whether your customer is a once a year or once a week customer; they want to be given good customer service and they want to know that their business is appreciated. With that in mind, why not give them great customer service? To take the time to go the extra mile will earn you points in the “I will return to business again” column. Although, it certainly is not a new practice to send business Christmas cards, and it is almost expected, saying thank you in that same card will just add a fabulous closing to your business year. Your customers will experience the feeling of goodwill you are sending and look favorably when they have need of your product or services again. Just knowing that you appreciate their continued patronage will realize an immeasurable benefit to your company. Really, everybody can use as much goodwill as they can get if their business is to flourish in today’s market.
In the impersonal computer age it goes a long way when we take a more personal approach to our customers. The human touch is so much more welcome for having become such an infrequent occurrence and you will be heads above your competitors by providing that touch. Taking the time to let your customers know that you are aware of how much they have contributed to your success is an easy step. Sit down and send corporate holiday cards and you have taken a huge step towards great customer service.