Turn Competitors Into Colleagues With Corporate Greeting Cards

by Henry L. on January 2, 2012

0 Flares Twitter 0 Facebook 0 0 Flares ×

Smart business owners send their employees greeting cards.  This lets them know that they are a valuable part of the company, not just another worker.  Smarter business owners send corporate greeting cards to other businesses.  This allows them to create relationships, enhance good will within a community, and ultimately expand their business.

As a retired business owner I found that putting in a little extra effort in the beginning will always pay dividends in the end.  Taking the time to send simple business greeting cards to your neighboring companies can go a long way.  It’s the first step in opening the doors to a relationship, friendship, or perhaps even future partnership.

For example, let’s say you’re a bar owner and a new restaurant opens around the block.  Some people view this as a new competitor.  I see it as a new opportunity to increase your business.  Undoubtedly, new potential consumers will be visiting your area.  Instead of fighting over these customers you can share them.  Pursue an opportunity to create a deal such as a “Friday Night Out”, where if they go to dinner at the new restaurant they receive a coupon for a free drink at your bar that evening.  Most business owners love finding innovative ways to attract new customers.  But remember the key to building these relationships ultimately starts with a greeting.  Take the advantage of the opportunity to send business to business greeting cards.  Trust me; a little effort will go a long way.

{ 3 comments… read them below or add one }

Leave a Comment

Previous post:

Next post: