I sent my Grandmother “Oma” a set of boxed birthday cards to keep on hand after the holidays had ended. She had mentioned how difficult it was for her to get out of the house lately. The usually temperate small town she lives in had been hit hard very early this winter. Knowing my Oma would travel through snow, sleet, and flooded roads to get a birthday card for one of the dozens of people she acknowledges on their “special day,” I thought it best to send her assorted birthday cards so she wouldn’t have to travel outside her cozy home to show someone she was thinking of them.

I arrived home after work to a stack of mail as usual: a few circulars, advertisements for that week’s one day sale, and a couple of my monthly bills. Amongst the plain envelopes and colorful coupons was an envelope for a Gallery Collection greeting card. I can spot that envelope from a mile away! Not only does the unique deckled edge make the envelope pop, but the birthday cards are just the right size to make them stand out in a crowd.

I was running late for a night out so I hadn’t planned on opening my mail right away. The bills could wait, but this was a greeting card! I had to open it and see who had sent it to me. In the envelope was a birthday card with a blue balloon and soaring stars, one of my personal favorites. Inside was a sweet message from my Oma, in the most perfect handwriting you’ve ever seen, wishing me a happy birthday almost a week before the actual day. I can always count on my Oma to remember a special occasion, and now she can always count on those boxed birthday cards to have just the right greeting cards she needs to show her family and friends how much she cares!

A greeting card can be used in many different ways – just take a look at all the different types of corporate greeting cards available on this website! The first use that comes to mind is an expression of goodwill towards the recipient, be it for a holiday, a birthday, or to congratulate or thank. That goodwill, however, can be “paid forward” with just a simple act.

Many customers order their corporate greeting cards with a special imprint. Some thank patrons or clients at Christmas time with mention of their end-of-year donation to a favorite charity inside of their greeting cards. Others celebrate the birthdays of their employees by donating to an organization in the employee’s name.

Using a greeting card to pay it forward doesn’t always have to include such a grand gesture. Small acts of kindness are just as meaningful. Think of a colleague who may be having a rough time, and send her a thinking of you card. Perhaps a client is having her first child. Send a congratulations card. Did colleagues in the office pilot a recycling program for the company? Why not send thank you cards? You can even choose a greeting card made with windpower in light of the situation.

In my greeting card Googling (yes, I do Google greeting cards – it comes with the job description), I discovered what, to me, may be the most interesting use of greeting cards in the “pay it forward” aspect. Amnesty International annually asks members to send greeting cards with messages of support to prisoners and human rights defenders worldwide. This small act of goodwill lets those receiving the greeting cards know someone remembers them, and the message to write in the greeting card is as simple as “We’re thinking of you.” I was disappointed to discover that the 2007 Holiday Card Action program had ended in January, but it’s a great cause to remember during the 2008 holiday season.