Month: February 2008

For the Love of Sending Greeting Cards

My friends will all tell you how much I love sending greeting cards. I’m the type of person who has been known to read half the cards in the store before selecting the perfect one (which is why nobody I know will go to a card store with me). I don’t just send birthday cards or Christmas cards; I love sending thinking of you cards or even “Today is Wednesday” cards. Whatever the occasion, I’ll buy cards in advance so I have them on hand when needed. Naturally, when I started working for a greeting card company, my friends laughed and said I must be in heaven now.

I am in heaven because not only are there new and beautiful cards to admire every year, I am surrounded by people who continually chat about greeting cards. “How do you like the new birthday cards?” our Creative team wonders. “Which Christmas cards are your favorites?” asks our Chief Marketing Officer. “Did you see the new assortment box?” questions a coworker. The all-things-greeting-cards atmosphere combined with the enthusiasm of our employees are surefire ways to produce a quality product that I personally love to talk about.

So when my boss asked me to write for our greeting card blog, I decided that my love of greeting cards was the perfect topic. Greeting cards are a wonderful way to connect with people, and I’ll share a tip…I save and reuse cards too. I cut up the cards with great pictures and use them as gift tags or presents. This is a terrific way to reuse a paper product, and anything friendly for the environment can’t be a bad thing.

Business Thank You Cards – A Classy Way to Apologize

I recently got back from visiting a friend who lives in Cincinnati. The trip was very enjoyable, with the exception of the return flight back to Newark. On that flight, I accidentally spilled my complimentary soda on Roy, a very well dressed business man sitting next to me. I was extremely embarrassed to find out that he had to go directly to a meeting after landing at the airport. I felt so bad about the incident that I offered to give him some money to cover the cost of dry cleaning. What was even more embarrassing was that I was all out of cash when I opened my wallet! So I took down his full name and address, promising that I would send him the dry cleaning money in the mail once I got home.

When I returned home, I immediately opened up a box of business thank you cards. I enclosed $25 in the card and wrote a note thanking Roy for his patience and understanding. A few months later, I received a greeting card in the mail. Apparently Roy had pulled my address off the return label of the original envelope and decided to send me a thank you card. Inside he wrote a note saying that he was impressed with my honesty in sending him the dry cleaning money. In addition to this, Roy was intrigued with the concept of using corporate greeting cards and started sending them to his business clients. He noted that he has already gotten positive feedback on the cards, which he feels will lead to customer loyalty.

The best part of this story was that Roy enclosed a small envelope inside the card. It contained $8.73…the leftover change from his dry cleaning bill.

Business Greeting Cards…A Golden Opportunity

Holidays and Special Occasions come and go…very much like an opportunity. Some opportunities are often very obvious while others may be somewhat obscure. As a business, whether small or large, the use of greeting cards can offer a golden opportunity to keep your company’s name and image in front of your customers throughout the year, strengthen relationships with business associates, and foster goodwill amongst employees. Here are some tidbits for a properly executed business greeting cards program:

Holiday Cards – extend your good wishes of the holiday season. But keep in mind that the card design and greeting should reflect the holiday that the individual celebrates.

Birthday Cards – can be sent to employees as a form of promoting goodwill and adding a personal aspect to these relationships. Birthday cards sent to business associates or customers can be a means of building relationships and offers the opportunity to express your gratitude for their valued business. In either case, be mindful of the type of card that is sent. For instance, a humorous card may not be appropriate for everyone. Birthday cards can be sent to the office or to the home depending on the type of relationship. If the relationship is one that is more casual and personal, then it is appropriate to send to the home. If the relationship is more formal, then it would be best to send to the office.

Thank You Cards – provides a way to thank a customer for an order or a business associate for a sales lead or referral. Thank you cards can also be a means of offering a promotion or discount to customers and clients as a special thank you for their continued business. Thank you cards may also be used to provide encouragement and thank an employee for a job well done. These greeting cards can be customized with your message and company name but should be hand signed and hand addressed. If the card is blank on the inside, at least three sentences should be written with the first sentence specifically mentioning the specific item or deed which you are thankful for. Remember to check for any spelling and grammatical errors.

Get Well, Sympathy, Thinking of You Cards – can be sent to an employee or business contact who is ill or has experienced a loss. Thinking of You cards can be used interchangeably with either of these occasions in which you may not want to specifically mention an illness or death. A hand written note should be included and the card should be sent to the home.

Keep the above in mind and your business greeting cards will surely turn into a golden marketing opportunity.