Owning a small business can be tough. Often a small business owner is working countless hours out of his or her home, reaching out to friends and family to establish a circle of clients or customers and looking for ways to extend their reach. My best friend has a photography business and while she loves the memories she captures for her clients, it’s been a struggle to increase her client lists. She is very active on social media, showing off what she can do for her clients. My suggestion to get to the next level? Presentation Folders. The old saying, “You have to spend money to make money” is still relevant in the digital age. Presentation folders can be a smart investment for any small business.
Often a small business invests (either in time and effort or money) in an eye-catching logo for advertising purposes. My friend has a beautiful logo for her business, but there are not many opportunities for her to use it. Getting a folder to give to her clients with that logo printed on the front will help keep her and her business in mind whenever her past clients are in need of a photographer.
When she’s on location, in a park or at a party, having a few folders pre-set with samples, pricing, and available options would be perfect for when passersby see her at work and consider hiring her as well. A business card alone is nice, and can work for networking events, but they can get lost very easily. That presentation folder can have a much greater impact. Add in a business card placed in a special slit in the inside pocket of the folder, and she’ll look just as professional as her competition. One of the reasons why a customer chooses a small business is the personalized service and attention to detail that is not the hallmark of large chains.
Large companies use custom folders for informational packets. Schools get custom folders for students and staff to use. Wouldn’t your business benefit from such an effective marketing tool?