Throughout the holiday season, people receive many cards sending wishes for a Happy Holiday and wonderful New Year. It is difficult to make your card the one everyone remembers. So, in your opinion, what makes a holiday card stand out? Winter scenes holiday cards evoke warm memories of the season. I enjoy receiving a card that triggers something special inside. A card that makes a person feel an emotional connection ensures that that card is extra special.
Think about how you feel when you see a picture of a glittering forest lined with evergreens and a sweet deer munching on the grass. Or how do you feel when you see a picture of an old fashioned covered bridge over a running stream surrounded by snow covered, rolling hills? Winter scenes on holiday cards like these make a person feel a comfort. It is almost like being hugged by a card. Beautiful scenic cards take you away from your current surroundings even if it is only for a moment and fill you with the warmth of the holiday season.
Sending winter scenes holiday cards also means you are sending your customers, family, and friends more than just well wishes for a bright and merry holiday season. You are also sharing with them the special feeling of coziness. You are inviting them to a little escape of relaxation and snugness. Send a card that sends a message of closeness.
One of the biggest lessons I have learned in my life so far is that a vast majority of the things that stress you out are avoidable. Most of the time, what stresses us is caused by no one other than your own self. I can’t think of a better time that displays this lesson than Christmas. The amount of people I see scrambling around the stores sweating, hyperventilating and, when I’m lucky, crying is incredible. Had these people just planned better, they could be taking it as easy as I am and actually enjoying the season. I have most of my gifts bought by October. I buy Christmas decorations in January when they are all on sale. Most importantly, I have my Christmas cards planned out by early November. If I didn’t have to put a photo on my cards, I would have them bought before my vacation in July. Buying my Christmas cards early has gotten rid of so much stress and left me with a little more cash in my pocket. When Christmas actually rolls around, I am calm as a cucumber.
Imagine my dismay when during my first Christmas season at my new job. I remember it like it was yesterday. It was December 14th…a cold, sunny day. I am going about my business, doing my work like any other day when my boss nonchalantly walks over to me and asks me to send out our business Christmas cards. Assuming they had been written out, addressed, and stamped, I asked him where they were. He said they weren’t ordered yet and that was my job. I almost fainted. My heart rate went up, palms got sweaty and I am pretty sure a thunderstorm formed inside of our office. It was a year’s worth of stress packaged up into one moment. While I was able to order and send out the cards in time, my enjoyment for that holiday season was crushed. Until I confirmed that people got their cards before the 25th, I was a mess. I made sure we ordered our business Christmas cards very, very early the next year. It did go to serve as another example, though, of how much stress we create for ourselves.
I have been a small business owner for 27 years now. I know a few things about ups and downs and how to deal with them. Like many people out there, I have never experienced a “down” as bad as the past 5 years. I went from a thriving business to struggling to just pay the bills. I am the type of owner who puts his employees first and while I have had to cut costs, I have not laid anyone off. I take pride in this and I know my employees appreciate it as well. While they aren’t happy I had to get rid of Bagel Friday and summer trips to Great Adventure, they understood the reasoning behind the decisions. I only had one cost cutting idea backfire on me, and it was definitely not the one I expected. Every year I would give my employees a birthday card with a very nice personal message in it thanking them for their hard work. While the birthday cards aren’t overly expensive, I figured why not save a few bucks? I did not foresee the disappointment following this decision.
A long time employee’s birthday happened to be the first one to come after this decision. He was actually upset and thought that I had forgotten his birthday. The mix up was quickly cleared up but I could tell he was still disappointed he didn’t get a card. I got similar reactions from other employees as well. Everyone seemed to be ok with losing the impersonal events like Bagel Friday but not getting business birthday cards really seemed to affect morale. They truly appreciate the personal touch I gave to their birthday. Needless to say I began spending the extra money again to get those wonderful birthday cards. I even wrote out cards for those birthdays that I had missed. Even after 27 years of owning a business I am still learning new lessons every day.