Tag: business cards

Choosing The Right Business Card

Choosing the right business card is very important. Your business card often represents you and who you are, before your mouth has even opened.  There are many things to consider before creating your card. Make sure to do an internal checklist before picking your card and its content.

       The first thing to remember is that although this is your business card, it is not your social media page. This piece of stationary represents your business, and a code of professionalism is necessary. If your business has a specific logo, then you must do your best to have it replicated on your card. The recipient should never have to guess who you are representing. Your name and position should also be clear on your business card. Although an address is not necessary, it may be included, but not at the expense of hiding your phone number and email. These are the two most popular forms of contact and they must be highlighted on your card.  

     It is also important to remember that the quality of the business card is crucial. Whether it is done in matte paper or gloss in a shiny smooth finish, it should never be cheaply done in a light paper stock. The business card will not last, and over time it can become unsightly. Less is more, when it comes to the setup on your card. Too many words can create disinterest. Too many designs and colors can create questions in regards to your professionalism. There are exceptions, when designs and color are directly related to your industry. Otherwise, it is best to avoid them. The right card can open many doors, so take your time when choosing the right business card. It could change your life.

Keep Correspondence Note Cards on Hand

Correspondence Note Cards are a flat panel cards measuring 4 1.4” by 6 3/8. They come in a boxed set that includes 15 cards and 15 matching convenient Seal Fast envelopes. They are eggshell white in color and have an embossed border that frames the cards.

You can personalized these cards with your name or a short message such as “Thank You” in blue or black ink or if you prefer gold or silver foil. To add to your customization, you can imprint select Brickham Script, Garamond Premier Pro, Nueva Std Bold or Tekton Pro Bold.

They are perfect to keep around for all business or personal uses. At work, I always have two sets in my desk drawer. One that reads, “Thank You” and another that has my full name. If I want to send a quick thank you to one of my employees that went above and beyond or a vender who sent over some product samples, I simply take out my thank you note cards and scribble a brief note. Other times I use these to recognize an employee’s milestone or congratulate a coworker on their success. Sometimes, I even use them to jot down my contact information if I do not have a business card handy.

Keep Correspondence Note Cards on hand for every occasion.

Resources to Help Your Business

When you own your own business, it is important to use all the resources available to you to help increase and maintain your clientele.

Presentation Folders are a great way to do that. You can imprint your logo on the front and add other information in up to 3 other locations. Customizable Folders are helpful when putting together proposals or just giving out basic information about your company. People will remember the thoughtfulness and organization a folder provides. You can also get up to two business card slots on the inside of your presentation folder.

Speaking of business cards, these are another great tool to get your name out there and to have your name remembered. When talking to someone, it is always great if they have a take away even if it is just a business card. I have so much trouble remembering names so I find it extremely helpful when I walk away from a conversation with a business card.

Another great resource to help your business is greeting cards. Sending your employees and customers greeting cards to celebrate milestones such as birthdays and anniversary will make you stand out above the rest. I also think the idea of sending calendar cards at the end of every year is a great way to keep your name posted at your clients’ desk.

Be sure to use all the resources available to you to help your business prosper.

Let’s Talk Business Cards…

Is it important to have a Business Card? Surely, it can help identify us and our business to the party we are meeting or individual. This identifier can give the parties we are meeting an idea of our role in the business at stake. I find myself fascinated by all the details represented on a business card. It is uncanny to see the beauty behind such graphic art, text and color.

I particularly love the industry specific cards, these have the most impact. Business cards really make it hard to forget the contact. The business card should tell the recipient something about you and your business. Very common for dentists, lawyers, realtors and photographers to have industry specific cards. Not only is the face of the card important but the feel of it as well.

More and more you see expensive stocks and finishes being used on business cards. They identify the industry and give you the card holder an identity. The ability to give the business card a personal touch shows us where technology meets new trends. A great marriage between art, paper and personalization in a 3.5 x 2 business card. It is not a lot of real-estate. I am excited to see how technology will continue to affect the quality and function of the business card.

Business Cards: Do’s and Don’ts

While it is certainly convenient in our digital age to communicate via cell phone, texting, email, etc; it is still a smart idea for business people looking to get their names and companies known to still carry around business cards.  There is nothing like a personal touch that can make a small thing go a long way.  A well-designed, smart-looking business card still does the trick.

Which brings up the question: What are some dos and don’ts when it comes to business cards?  Here is a list of what to and what not to do when it comes to handing out those little 3.5” x 2” (or 3.3″ x 2.16″) helpers.

  • DO include pertinent information such as one’s name, company name, phone and fax numbers, email address, etc.  Give the recipient several different ways to make contact.
  • DO ensure that there is a tagline (if necessary) along with the company name. The recipients should be familiar with the nature of your business from the information on the business card.
  • DO use a company logo if possible.  Nothing works better than to have your company easily identified—especially if using its official color or colors.
  • DO include writing on both sides of the business card so all information is complete and understandable.  Everything should be clear and concise.
  • DO make sure the font type and size used for any writing is pleasing to one’s eye and easy to read.  Clarity and a well thought out presentation will give a good first impression.
  • DO hand the business card out at the appropriate time.  Waiting until the conversation is about over makes for a solid, effective closing.  (Don’t forget a firm handshake and a “thank you”.)
  • DON’T include too much information.  A cluttered presentation will lead to confusion and/or impatience.
  • DON’T be too cute or creative with the fonts being used.  If wording is hard to read or undecipherable, frustration will occur.
  • DON’T use unusual or imaginative colors for colors’ sake. Hues or shades that are not necessary may tend to draw attention away from the ultimate message of the business card.
  • DON’T be too quick to hand out the card too soon.  Nothing is worse than being pushy – it brings up the feeling of mistrust and phoniness.
  • DON’T forget to always have enough of a supply of business cards on your person. One never knows when and where a good opportunity may occur where that one meeting and card hand off will reap dividends.

Above all else, make sure that a winning personality is coupled with the presenting of one’s business card for possible maximum impact.  When in doubt, keep it simple.

Get Your Business Cards Today!

No matter what your business, business cards are a necessary way of building your relationships and connections.  From the President to a Fortune 500 company to a babysitter, business cards are a way to keep your name out there. 

There are many different designs on The Gallery Collection website to meet anyone’s needs.  The geometric design is great for all and are offered in so many fun colors.  A business card with your picture is not just a great way to get your name out there, but it is a great way to be remembered.  I am great with faces but not so much with names.  A business card with a picture cements that I will remember who you are.

A business card can show off a side of you and your business that will make a lasting impression.  The “Hello” wrapped in pink and purple screams fun.  Then you have the spectrum colored business cards that shows you are innovative and interesting.

The back side of your business card can be useful also.  You can add a calendar, an appointment reminder, your hours of operation or simply just a bright color with your logo.  Business cards are important to the success of any business!

Correspondence Note Cards vs. Business Cards

There is a significant difference between correspondence note cards and business cards.  So let’s discuss the differences…

Correspondence Note Cards

Correspondence Note Cards are perfect for short notes that can be used for business or personal use.  The cards measure 4 ¼ by 6 3/8 and can be used in many instances such as for Thank You notes or to recognized employee milestones.  At the top of your correspondence note cards, you can imprint your name, initials or short personalized message in your choice of 4 different fonts and choice of ink or foil.

The egg shell white correspondence note cards are available in a boxed set of 15 plat panels with matching seal fast envelopes.  To add a little flair to the cards they have an embossed border framing your personalization.  If you are in need of a unique gift, these are a memorable, personalized option.

Business Cards

Business cards have a completely different use.  Sure, you can use correspondence note cards to pass on your company information, however, the sole purpose of business cards are to promote yourself and your company.  They are an effective, low cost and convenient marketing tool.  You can add images of yourself, your product or your location along with adding pertinent text on the front and back.  Where correspondence note cards are only available in the egg shell white, business cards can be customized in a variety of colors and many different fonts opposed to just the four for note cards.

Choose the product that best suits your needs.

Handshakes & Business Cards

Handshakes and business cards take doing business from strictly business to the more personal side of things.  Business can be gained or lost by just these two simple, but necessary things.  The impression you make with either of these will be remembered. Customers or potential customers will link the two with your character and professionalism.

Have you ever shaken someone’s hand and immediately had a negative thought about them?  Maybe they seemed weak or unsubstantial, but maybe you shook their hand and felt this person has depth of character.  You want the person you are connecting with to exude confidence in their handshake.  You are more likely to reach back out to a business acquaintance if you felt poise and conviction.

Business cards can have the same power and are just as important as that handshake. If you present a simple, dynamic business card, you are presenting yourself as a motivated professional. On the other side of it, if your business card looks haphazard with spelling mistakes or missing information, chances are that your client or potential client will move in a different direction. Your handshake and business card speak volumes of who you are as a businessman. Make sure to put your best foot, or should I say hand, forward.

Correspondence Note Cards Build Strong Relationships

Correspondence note cards are a versatile business tool that is not outdated in today’s digital world. Having these cards gives you the opportunity to communicate through your business with dignity and class. Here are some ways that correspondence note cards build strong relationships.

When you ask your employees to run an errand or contact a client, do you find that they aren’t always reliable? If you use a correspondence note card to detail your errand, you can ensure that your orders will be followed through as outlined, helping employees recall imperative information. Having your card will also add reverence when running an errand, because your correspondence note card can be taken as official letterhead for inter-office use. Other departments will be more likely to take other employees seriously and quickly satisfy your request if there is proof that it came from your desk.

Your correspondence note cards can also be used to give potential new hires contact information or other desired details, leaving them feeling important and remembered.

Correspondence note cards can be used to acknowledge employee milestones as well. For example, your note cards can be used for a quick thank you that is less formal than a card but more heartfelt than an email. This will help add a personal touch in an otherwise corporate, disconnected office.

Lastly, correspondence note cards make a thoughtful gift to someone starting their own business. This will help them build strong relationships with people as they pave their way in their field. Having official, sophisticated cards to use will help elevate their status quickly, even if they don’t have everything together quite yet.

Foil Folders and My Presentation

I have been trying to sell my new online ordering business to every restaurant you can imagine. Yes, you can send the marketing email hoping that the right person reads it. Yes, you can do some cold calling hoping you talk to the right person. But let us be honest the odds of that working is slim and none and slim just left town. That is why I turned my idea into reality wrapped up with a nice bow called Presentation Folders.

I took my company logo and slogan and slapped it on the front of this sweet black folder in some sweet gold foil. I also made sure to pop my website on the bottom of the front as well. The key is to also add in some business cards to the inside so make sure your folders have slits for that. Print out nice documentation to put in the actual folder. Now you have something of substance to sell. Since I have started doing this my business has noticeably gone up. The best part is this is without a big financial investment. I buy the Presentation Folders, print the documentation and then drop them off where I think I can drum up some business.