Why Greeting Cards and Marketing Go Hand In Hand

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Sending a Greeting Card is a cost effective way to market your company; to let your customers know that you appreciate their business and loyalty. Business relationships are more than just emails and phone calls, people appreciate the thoughtfulness of a genuine Greeting Card that has been personalized and mailed to them. You can be sure when your customer has a need, you will be their go-to company.

When I think of Greeting Cards I think of Birthday Cards and Christmas Cards which are great cards but when it comes to marketing purposes a Thank You Greeting Card can be right up there with the big guys.

Here are some great phrases to write on the inside of the card:

“We appreciate the confidence you have placed in us and we look forward to providing you with the best possible service into the future.”
“Our sincere thanks for your valued business. We appreciate having you as our customer and look forward to serving you again. ”
“Thanks for placing your trust in us.”

Sending a Greeting Card is a smart way to keep one step ahead of the competition and just think, you are getting your name out there with a touch of class.

{ 38 comments… read them below or add one }

Jed May 18, 2017 at 2:19 pm

It’s never wrong to thank someone for business thrown your way, or for a referral. The old saying my Dad taught me, “One hand washes the other.” is true in the business world.

Roger May 18, 2017 at 2:21 pm

You have to keep your name in play or people forget. I think sending a card with your business card attached inside is a good idea.

Rina May 18, 2017 at 2:23 pm

My sister and I have a cleaning business, part-time. We always thank our customers at Christmas. They could be using some other service but they stick with us, and we’re grateful.

Joyce May 18, 2017 at 2:28 pm

I’m kind of marketing myself now that I’m interviewing for my summer job. I make sure I send a thank you every time I get an interview with someone in the H/R department.

Joanie May 18, 2017 at 3:40 pm

I got a thank you card from my new dentist which I thought was strange. No other dentist or doctor ever thanked me for being a patient. Maybe this is a new trend because there’s always compaetition out there.

Jess May 18, 2017 at 3:48 pm

How do you show your appreciation to long-time salon customers? I offer a special discount. “Bring this card for 10% off all services on your birthday.” I send the birthday cards 2 weeks in advance to give people a chance to schedule the time.

Lynn May 18, 2017 at 3:55 pm

Texts, Tweets and emails are the fastest way to communicate but nothing beats a real card when you have something important to say to a customer or client. Like, Thank you, we’re so glad you relied on us to take care of your tax concerns.

George May 18, 2017 at 4:02 pm

It’s worth $2 to send a thank you to someone who gave you a few thousand dollars in business. That’s a small price to pay for good will.

Leona May 18, 2017 at 4:06 pm

There’s always a lot of suggestions about tipping around the holidays, but not much is said about being appreciative during the year. I think a Thank You card is always welcome for especially good service.

Kat May 18, 2017 at 4:18 pm

Advertising your business is a way to grow it. And marketing your business is a way to thrive in the competitive times we’re in now. A card with phrases like Thank you, glad to have your business, Call us anytime we can help, etc. should follow whenever you get a new client. You’re hoping they will remain clients for a long time.

Joanna May 19, 2017 at 12:16 pm

There are some nice Thank you greetings to use to show my customers how much I appreciate them. I think it’s smart marketing; I want them to stay my customers.

Len May 19, 2017 at 12:24 pm

I know in business you can’t thank your customers after each transaction. But you should send an annual THANKS. Take the time to send a card that shows you appreciate them. Of course, anything that was over & above the usual should be noted as well.

Nestle May 19, 2017 at 12:59 pm

Smart and easy way to stay in your customers mind!

Eli May 19, 2017 at 1:52 pm

Being nice to people is something that will never go out of style. “You never go wrong doing the right thing!”

Rea May 22, 2017 at 2:38 pm

What a great marketing tool.. I’ll have to pass this tip along to my team.

Sandra May 24, 2017 at 1:54 pm

I just got a “Thank You” card from a new Veterinarian office! It’s a little strange, but I liked that they took the time to think of me and thank me for my business.

Tom May 24, 2017 at 1:56 pm

In such a modern world, it’s nice to get a card every once in a while. If it’s pretty, I’ll display it.

Macey May 24, 2017 at 1:56 pm

What a quick, thoughtful gesture! Clever!!

Laren May 24, 2017 at 1:57 pm

Thanking customers is so important. You want them to know they are appreciated.

Wanda May 24, 2017 at 1:58 pm

Sending a quick card puts your business first in your customer’s mind. Smart move.

Kendra May 24, 2017 at 2:00 pm

Cards are a simple, non-invasive way to retain customers. Throw in a special deal or coupon, and they’ll be happy…and you’ll get more traffic to your business!

Nancy May 24, 2017 at 2:01 pm

Companies big or small should adhere to this advice–greeting/holiday cards keep customers!

Cassidy May 24, 2017 at 2:02 pm

As long as you get their birthdate right, it’s a good idea. Nothing shows less care than an incorrect card.

Gen May 24, 2017 at 2:03 pm

I’ve always wondered if it was appropriate to send Xmas cards to customers…what if they don’t celebrate? I’ve been looking at the “Season’s Greetings” and “Happy Holiday” cards instead. They are really brilliant.

Paulie May 24, 2017 at 2:04 pm

Good phrases to use. It’s hard to think about what to say when you’re about to write out your cards. Thanks for the help!

Lori May 24, 2017 at 3:58 pm

We started sending cards out last year. It made an impression and we even got customers emailing to say how nice the cards were (gallery collection of course).

Tanya May 24, 2017 at 3:59 pm

Eli, so right! It is such a nice and kind gesture that goes a long way.

Sierra May 24, 2017 at 4:00 pm

We send cards out not only in Christmas, but during the summer as well. You especially stand out sending cards for less popular holidays,

Josie May 25, 2017 at 4:06 pm

It is a much more personal way of advertising. I take note of a card over some little flyer.

Shante May 25, 2017 at 4:08 pm

You definitely catch more flies with honey. Cards are the honey of advertising.

Tucker May 25, 2017 at 4:10 pm

I started out buying my family cards from Gallery Collection and the compliments we got just from friends and family were through the roof. It was obvious I’d get a warm reception if I used them for my business too. And I was right!

Darragh May 31, 2017 at 3:14 pm

Much better advertising tool. It isn’t so in your face, just a nice reminder of your business.

Alexia June 2, 2017 at 10:57 am

I just got a card from a locksmith I used. It was so nice and I actually stopped and read it and thought wow, they appreciate my business.

Curtis June 6, 2017 at 12:12 pm

It is a small investment for a customer who might be spending hundreds or thousands of dollars on your services. Go for it!

Mike Smith June 14, 2017 at 11:36 am

Don’t be a cheapo spend some money to make some money!

Yulia June 14, 2017 at 11:58 am

Never thought of greeting cards as an advertising tool, but wow what a great idea. I’d so appreciate getting a nice card from a business. It would make an impression on me.

Kyle June 21, 2017 at 9:54 am

Smart article. These are good tips for any business wanting to maintain good relationships with their customers.

Lori July 6, 2017 at 4:26 pm

It is so important for the growth of a company to spread goodwill with your customers. The human touch always works.

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