As one of the most recently employed members of the Gallery Collection, I’ve been learning new things on a daily basis. And apparently, there is a lot to learn about business greeting cards. I suppose my experience has not been very different from anyone starting a new job, but what has impressed me the most about my novel surroundings is the genuine kindness of the people here and the lengths they go to show their appreciation for one another. There are even some of my now fellow co-workers who will go so far as to offer congratulations to a person who has sneezed. Yes, that’s right…sneezed!
Now there was, as I later discovered, a much more elaborate reason behind this; a story perhaps better saved for another blog entry, but the idea of someone congratulating another person for something seemingly so simple aroused my curiosity. It got me thinking about the numerous reasons why people are recognized by those who care enough to commemorate them in some way, shape, or form.
And that’s when I saw the light, heard the trumpets blaring and the angels singing…well, maybe it wasn’t that dramatic, but I did realize something. Congratulations cards! I wondered, being just a callow trainee, if we had any of our own. Sure, I already knew about the Christmas cards and birthday cards, but what about this other possibility? I decided to check it out on GalleryCollection.com, and low and behold, I found several unique styles of congratulations cards. And what also makes these all occasion cards so great, just like all of the other greeting cards our company offers, is the availability of personal customization.
So whether it’s a graduation, an engagement, a marriage, a promotion, or a newborn child, the reasons for letting someone special know that his or her achievement is extraordinary are abounding. But sending people greeting cards to congratulate them for sneezing? Well, like I said, that’s a story for another time.
In the business world, congratulations are often rare while negative comments are more common. Every once in a while, I ask myself “Why do you stay at this job?” when my hard work seemingly goes unnoticed. I mean, I don’t want flowers or gifts, nor do I expect a raise every time I achieve something at the office. But it would be nice to receive business congratulations cards for my better efforts. Small gestures can mean a lot.
Other companies give congratulations cards to their employees. I know this because my cousin flaunts her corporate greeting cards every time she gets one from her boss. She keeps the greeting cards in a scrapbook for Pete’s sake! Obviously, receiving these greeting cards gives her a sense of pride.
The last time I hinted to my boss that there was such a thing as business congratulations cards, he looked at me as if I had two heads. I persevered, however, adding that my cousin had a whole collection of business greeting cards that were given to her by her supervisor and that she confided to me that she works a little harder each time she gets a greeting card. OK, maybe that last statement was a slight exaggeration.
Well, needless to say, when I had an important company inventory report completed a week before it was due, I was totally blown away when I found two greeting cards on my desk. Were they congratulations cards? You bet they were! One was from my boss and another from our production manager. When I thanked my boss for the greeting card, he smiled and said, “I am glad you like my idea!”
I held my tongue because it really didn’t matter that the idea for business congratulations cards was mine. What mattered was that I could now buy a scrapbook for my own collection of greeting cards. Maybe I’ll display all of my employee birthday cards in this scrapbook too!
Holidays and Special Occasions come and go…very much like an opportunity. Some opportunities are often very obvious while others may be somewhat obscure. As a business, whether small or large, the use of greeting cards can offer a golden opportunity to keep your company’s name and image in front of your customers throughout the year, strengthen relationships with business associates, and foster goodwill amongst employees. Here are some tidbits for a properly executed business greeting cards program:
Holiday Cards – extend your good wishes of the holiday season. But keep in mind that the card design and greeting should reflect the holiday that the individual celebrates.
Birthday Cards – can be sent to employees as a form of promoting goodwill and adding a personal aspect to these relationships. Birthday cards sent to business associates or customers can be a means of building relationships and offers the opportunity to express your gratitude for their valued business. In either case, be mindful of the type of card that is sent. For instance, a humorous card may not be appropriate for everyone. Birthday cards can be sent to the office or to the home depending on the type of relationship. If the relationship is one that is more casual and personal, then it is appropriate to send to the home. If the relationship is more formal, then it would be best to send to the office.
Thank You Cards – provides a way to thank a customer for an order or a business associate for a sales lead or referral. Thank you cards can also be a means of offering a promotion or discount to customers and clients as a special thank you for their continued business. Thank you cards may also be used to provide encouragement and thank an employee for a job well done. These greeting cards can be customized with your message and company name but should be hand signed and hand addressed. If the card is blank on the inside, at least three sentences should be written with the first sentence specifically mentioning the specific item or deed which you are thankful for. Remember to check for any spelling and grammatical errors.
Get Well, Sympathy, Thinking of You Cards – can be sent to an employee or business contact who is ill or has experienced a loss. Thinking of You cards can be used interchangeably with either of these occasions in which you may not want to specifically mention an illness or death. A hand written note should be included and the card should be sent to the home.
Keep the above in mind and your business greeting cards will surely turn into a golden marketing opportunity.