Everyone knows how great it feels to be remembered on his or her birthday. Cards, gifts and well wishes make a special day even more so, and we tend to remember those who take a moment out of their day to brighten ours. But there’s a not-so-secret bonus found in the practice of sending corporate birthday cards.
When a company sends a valued client or business associate a birthday card, they’re taking advantage of a terrific opportunity to stand out from others as one that goes above and beyond. And in the same vein as sending a thank you note after an interview, it offers the chance to bring you and your business back to mind in a positive, meaningful way. It’s a physical reminder of a connection, and its presence conveys thoughtfulness, consideration and, let’s faces it, a level of class. That card becomes a visual link to your company, one that carries with it all the positive impressions you expect to be associated with your business, not to mention bringing your name to mind time and again like a not-so-subtle whisper in their ear.
Having a selection of assorted birthday cards at the ready means you’ll never miss this professionally personal opportunity to showcase your company in a positive light. It’s a small gesture that ensures yours is the name that comes to mind long after the card has been tucked away and it’s back to business.