I remember when I use to check the mail in the morning as a kid. I’d shuffle through envelopes as if I had important mail coming, but I never had any mail for me. It wasn’t like I was paying the bills. I just liked sorting through mail; don’t ask me why. I’d look through it and anything with my dad’s name went into his pile, mail with my mom’s name went into hers, etc. I was basically the in house mail sorter. I thought I had their mail all figured out until companies began to send them huge calendars and Christmas cards. They were interesting because they usually would send them around the holiday time. They always caught my eye with all the cool Thanksgiving and Christmas designs, and some even had the companies’ names printed on them which stood out even more. One day, my mom was helping me sort through the mail and I remember her saying about one of the holiday calendar cards, “you always need these calendars around and I might need this to get the info about the company who sent it.” So, if you’re a small local company on the rise or an internationally known business with thousands of locations, does sending Holiday Cards make sense? I would emphatically say yes.
I know some may say no because people will receive them in the mail and simply toss them. But, I have come to believe it is more than worth it to send out holiday cards. This is a chance for new customers to learn about your business or spark their interest in you. Of course, some will be thrown out, but there’s a better chance of people who won’t and will need your services. They will be more likely to contact you instead of the competitor who didn’t pay to have those cards made and sent out, since they have your info at the ready.
So yes, sending out holiday cards are one of those decisions you weigh out the pros and cons on. But personally, I feel they are more than worth the effort because I can potentially make new clients in the process. New customers will have all my contact info I’ll have new business along with new friends to enjoy the holiday season with. It’s a no brainer for me.
I remember when I began with what was, at that time, a “start up company” during the summer of 2004. Since our company was so new we were continuously working on smoothing out the bumps along the road and getting into the swing of things. Of course, we were super busy especially being that we were getting near to the end of the year closing. My co-workers and I became very close since it was the same group of us working together on most of the projects from the inception of the company. During one of our group lunches back in October 2004 we were discussing what we could do to show our gratitude to our clients and vendors for closing the end of the year successfully. We came to the conclusion on sending out business holiday cards as a thank you for doing business with our fairly new company. We decided to use The Gallery Collection as they had such a variety at such great prices. When we received our first order, I remember we could not believe the quality of the card and how thick the cardstock was.
It is now 2013 and our company is even busier than when we started. It has now become our company’s tradition to send out corporate Christmas cards from The Gallery Collection every year. Our longtime clients enjoy reading them as they are a reminder of how long we have been in business together since 2004. As for our newer clients, the feedback on the cards has been nothing but grateful and positive. Our holiday cards are also a reminder to us as it symbolizes just how far we come since that summer when we started. The Gallery Collection will always be synonymous with our company since they were there from the beginning. Cheers!
We all know that sending emails and/or text messages are such time savers but lets face it, they are not very heartfelt. Especially during the holiday season where we are even more appreciative for our relationships with clients and vendor. What better time to show how grateful you are of them? With sending business Christmas cards you show that you and your company are invested in the relationship rather then typing up a couple of sentences and clicking send.
With business Christmas cards you get to hold the actual card that was picked out and read the message that they took the time to hand write just for you. You are not simply staring at a screen that probably has a holiday greeting that was copied to 20 other emails. Unfortunately, we live in a society where manners are hard to come by but rest assure that when sending Christmas cards it will be a win-win situation for both parties. Don’t get lost in the countless holiday emails this season. Showcase your company in a positive light and be remembered for it! When contemplating if you should send out cards think about how many emails you get a day and how many cards you get in a year. It’s an easy choice!