Why Greeting Cards Are Important in the Corporate World

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For a variety of good reasons, businesses oftentimes send greeting cards to customers and clients. These cards can include holiday cards, thank you cards (for past business), holiday party invitations, or reminder cards for an upcoming appointment.

To make the most positive impression, the greeting cards your company send should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.

When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.

The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday cards or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!

{ 4 comments… read them below or add one }

Antoni January 24, 2019 at 4:48 pm

Hand-signing *literally* adds a personal touch! I once worked for a man who hand-wrote the entire interior of his cards. Vendors and customers really appreciate that kind of effort & attention to detail.

Jett January 29, 2019 at 4:55 pm

Great points!

Rhonda B February 5, 2019 at 1:22 pm

The Gallery Collection’s cards especially make a fantastic, classy impression!

Karla K February 27, 2019 at 11:55 am

I must say the cards from Gallery Collection stand out. The quality is super high end and my customers have actually mentioned to me when they get them so they notice and remember my business.

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