Custom greeting cards are perfect for every business. No matter what line of work you are in, you have at least 100 customers or clients that deserve a custom printed greeting card from you or your business. I have read some marketing facts that show it costs 10 times less to keep a current customer than it does to get a new one. This is the benefit of custom greeting cards. It also shows your appreciation to your current customers or clients in a very inexpensive way and it preserves your ongoing business relationships.
By the way, custom greeting cards are wonderful for personal use as well. The greeting cards are excellent for birthdays, holidays, or any special life occurrences. Custom greeting cards really touch the hearts of the people you send them out to. In our world of faceless electronic communication it has become very important that we reach our customers in a memorable way.
Whether I send out a single greeting card or a few, say for a holiday, I almost always receive emails and text messages thanking me for the greeting card I that sent. When I receive this kind of feedback I become more aware of the impact I created. One positive is that I have made someone smile and be happy, so I feel good too!
Another positive is that my greeting card has physically been opened and read, I wonder about emails we all send, sometimes it is just easier to hit “delete all”. There is no question in my mind that my card will be placed somewhere in their home or office, for quite a while.
How do you shop for greeting cards? When I was in the market for our yearly supply of birthday cards, I wasn’t exactly sure where to start. My predecessor would make trips to the local discount store to purchase greeting cards. No offense to her as she was doing the best she could, but the cards were always so flimsy and looked cheap. This was not how I thought our business should be represented.
The first thing I did was hit the internet. I went to multiple sites and requested catalogs. This was a great way to start. Most companies not only sent me a catalog but a sample of their greeting cards and sometimes even their envelopes. It was really helpful as I was able to compare the quality of greeting cards from each company.
Once I narrowed down my choice to The Gallery Collection, I hopped on their website to see their full line of greeting cards. It was so difficult to select one from all the beautiful designs. They were nice enough to send me samples of my 6 favorite. I then passed them along to my colleagues in the Human Resources Department for a vote. We have the perfect birthday cards that I am proud to send to our customers and staff.
I love the Assortment Boxes because you have a whole host of cards available and ready to used or mailed out at a moment’s notice. I keep a list of all birthdays and important dates of my immediate and extended family and always still mail out a card for that important milestone.
I also love to mail out Get Well cards to make someone feel better and let them know someone is thinking of them. The Gallery Collection All-Occasion boxes give me the means to handle all those occasions. Don’t you remember when you were little and you received “mail”, how excited you got, before getting mail meant bills.
Keeping the tradition of physical cards alive is a way of getting back to that magical feeling of receiving a birthday wish, a get well sentiment or even just a thinking of you moment. If kids enjoy getting the cards they are more likely to send them out as adults or as teenagers for Thank You cards.
I am a firm believer that every household should have an All Occasion Assortment box in order to never be caught without a card for any occasion. Even blank note cards can get the job done allowing you to use it for any occasion without having to worrying about running out to a stationary store to pick up that special card.
Special occasions usually hold important places in our lives. They are times to celebrate, spend time with those you care about, and lead to many happy memories. Thoughtful gifts and greeting cards can become cherished items for years to come. Sometimes, though, it is tempting to live from one holiday, birthday, or anniversary to the next without paying much attention to the time in-between. If you think about it, that can actually seem like a terrible waste. The vast majority of our time is spent on regular days, which often get lost in the responsibilities of daily life. We may forget to take a look at who we really are and what and who really matter to us in the course of normal life.
However, there is no reason to merely exist and subsist and reserve true joy or meaningful interaction with others until a social event. Why not let those people you care about know it more often than not? A thoughtful way to express yourself is by simply giving a greeting card. The act of selecting, possibly writing, and signing a greeting card doesn’t take much time or effort, but it has the capacity to resonate with someone. I can’t remember a time when I received a greeting card and was disappointed. Everyday Cards aren’t only reserved for special occasions. They can be given for everyday events like wishing a child well on their test at school, thanking a parent for their insightful advice, or congratulating a co-worker on putting out that pesky popcorn inferno you ignited in the break room microwave. Everyday cards should be used every day. If you have something to say, feel free to say it with a greeting card.
To make the most positive impression, the greeting cards your company send should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.
When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.
The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday cards or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!