Choosing The Right Business Card

Choosing the right business card is very important. Your business card often represents you and who you are, before your mouth has even opened.  There are many things to consider before creating your card. Make sure to do an internal checklist before picking your card and its content.

       The first thing to remember is that although this is your business card, it is not your social media page. This piece of stationary represents your business, and a code of professionalism is necessary. If your business has a specific logo, then you must do your best to have it replicated on your card. The recipient should never have to guess who you are representing. Your name and position should also be clear on your business card. Although an address is not necessary, it may be included, but not at the expense of hiding your phone number and email. These are the two most popular forms of contact and they must be highlighted on your card.  

     It is also important to remember that the quality of the business card is crucial. Whether it is done in matte paper or gloss in a shiny smooth finish, it should never be cheaply done in a light paper stock. The business card will not last, and over time it can become unsightly. Less is more, when it comes to the setup on your card. Too many words can create disinterest. Too many designs and colors can create questions in regards to your professionalism. There are exceptions, when designs and color are directly related to your industry. Otherwise, it is best to avoid them. The right card can open many doors, so take your time when choosing the right business card. It could change your life.

Handshakes & Business Cards

Handshakes and business cards take doing business from strictly business to the more personal side of things.  Business can be gained or lost by just these two simple, but necessary things.  The impression you make with either of these will be remembered. Customers or potential customers will link the two with your character and professionalism.

Have you ever shaken someone’s hand and immediately had a negative thought about them?  Maybe they seemed weak or unsubstantial, but maybe you shook their hand and felt this person has depth of character.  You want the person you are connecting with to exude confidence in their handshake.  You are more likely to reach back out to a business acquaintance if you felt poise and conviction.

Business cards can have the same power and are just as important as that handshake. If you present a simple, dynamic business card, you are presenting yourself as a motivated professional. On the other side of it, if your business card looks haphazard with spelling mistakes or missing information, chances are that your client or potential client will move in a different direction. Your handshake and business card speak volumes of who you are as a businessman. Make sure to put your best foot, or should I say hand, forward.