Some years ago, there was this guy on the radio on one of those all-talk programs who gave out advice to listeners on personal finance, as well as on how to handle oneself under certain situations one may encounter during a particular day. One thing that he always told his listeners was: “You can’t go wrong doing the right thing”.
Following that adage on a daily basis will not only keep you out of trouble but will also give a deep feeling of joy for being an overall good person. One way of being nice to someone is to acknowledge when an individual has done a good turn for you. And a great way to show appreciation is to reciprocate by sending a thank you card to that great someone, or corporate thank you cards if business related.
When is it a good time to send out a thank you card? Well, I would think the answer is anytime. Certainly, to acknowledge the receipt of a gift of any kind, whether for a birthday, anniversary, graduation or any other kind of special event, is a must. However, to send out a thank you card to show sincere gratitude when someone has done “the right thing” can make the sentiment expressed even more special. A good deed, a favor, anything that is done unexpectedly – it can be a terrific opportunity to say “thank you” with a thank you card.
One such occasion that happened to me was when my family was moving into our new home. After a long day of not only lifting boxes to and from the old house but also supervising the movers to make sure they didn’t break anything, we were pretty tired. While taking a break, finally, as afternoon turned into evening, our doorbell rang. We were new to the neighborhood, so who the heck could it be? It turned out to be our friend Kathy, her arms filled with bags of food that she had picked up at the local fast food establishment. She handed the bags to us, turned back to her car and shouted out, “Enjoy!” And she was gone. Naturally, we were flabbergasted and overwhelmed.
Our friend certainly did “the right thing” by showing her generosity. And the thank you card she deserved was sent out as soon as we found the greeting cards buried amongst all the boxes piled up in the new house. Not to mention how good the chicken tasted!
On the surface, corporate thank you cards may appear to be a line item you can cut from your budget when the economy dips and you need to toughen things out. After all, if someone doesn’t get thank you cards from you, how would they even know to “miss” the greeting cards? Well, try putting yourself in their place.
Let’s say that you’re a client. Your business is being competitively solicited all the time. You tend to take your current suppliers for granted. You’re also looking for ways to keep your budget lean and your profits robust. What does it take for you to remain loyal? I’ll bet that a small, personal gesture may be all it takes. Maybe thank you cards, with a brief personal note, will be just enough to maintain loyalty!
Let’s say that you’re a vendor. You have a healthy number of steady clients and you’re always looking to expand your client base. Of course, each of them wants to be treated as your top priority. If one of them exercises the habit of sending you corporate thank you cards, letting you know that they really appreciate your service, wouldn’t you tend to favor their needs when the chips are down?
Let’s say that you’re an employee. If you’re a valuable staff member, odds are that other employment overtures are made to you. What keeps you pouring your efforts into this company? Perhaps it’s as simple as knowing that your talents are truly appreciated. Wouldn’t you like to see and save that appreciation, in writing, on premium quality corporate thank you cards or maybe even employee birthday cards?
Let’s say that you’re a volunteer, one of a shrinking pool of dedicated individuals able and willing to serve without recompense. How do you choose where to donate your time and talents, and how diligent do you feel when it’s your turn to show up? Wouldn’t beautiful and sincere thank you cards help to bolster your enthusiasm?
Whether it’s done with greeting cards or in other ways, extending thanks – frequently, sincerely, and solidly – that’s the one item that must never be cut if you hope to truly succeed in any business, at any time.
Ever own a business before? Well I did, and believe me, the little things matter. Every minute detail is scrutinized by your customers. You always think to yourself, “Well that really won’t matter,” but believe me…it does! The best way to get things done in business is to get it done cheaply and with meaning.
There’s a little trick I’d like to let you all in on; something that nobody ever thought about till me. Well…okay, it’s been around forever but I bet you forgot about it. It’s simple, it’s cheap, and it’s thoughtful beyond belief. What is it? It’s writing business thank you cards! Yes, that’s it.
You know your customers by name and address. Take the time to pick up some business thank you cards and send some out. Everyone wants return customers, so why not give them a reason to believe you actually care about them? Putting together thank you cards is an easy task.
What thank you messages should you write in these cards? Well how about, “Thanks!” Okay, now stop muttering under your breath at me. Here’s a little more: “Thank you for your continuing support. We hope you had a great experience using insert your company name here.” Sign your name inside the greeting card and you’re done.
Writing thank you cards is an uncomplicated business tactic that leads to customer retention. I don’t know about you, but I like holding onto customers who spend money on my business. So when you get new customers, send them a nice reminder that their dollars spent were dollars much appreciated. And before you know it, they’ll spend more.
I was on my way to CVS the other day to pick up a few things when I got a phone call about, believe it or not, a thank you card or more specifically company thank you cards. Now normally when I’m driving I don’t even answer my cell phone, good driver and law-abiding citizen that I am. But the caller ID told me that it was my lovely daughter on the other end. I knew that if I didn’t answer she would keep on calling until I did. If anything, she’s persistent. So I reluctantly answered my phone.
She wanted to know if I could do her “a little favor.” After quietly muffling a groan, I told her that I only had about 20 minutes to spare since I had to meet my sister for lunch. “No problem” she says. “This will only take a few minutes.” How many times have I heard that one before? Nothing ever takes a few minutes. When you live in Northern Jersey it could take you 45 minutes to go 2 miles on Route 80 when one of those tractor trailers overturns like they do a gazillion times a month. Anyway, where was I? Oh yeah, the daughter…like the time she asked me for a ride to pick up her car at the body shop. “It will only take a few minutes.” One hour and 17 minutes later we pulled into the body shop. But I digress.
Back to the phone call: “OK” I said, trying not to sound too annoyed. “What do you want?” She says. “Remember my client, the guy with the bad toupee and the breath to match?” “How could I forget him?” I say. “Well,” she says, “He just sent an awesome gift basket to my boss to thank us for all the help we’ve been to him. I want to send him a really nice thank you card and it would be great to have a supply of greeting cards on hand for all our clients. So I was thinking, could you pick me up a few thank you cards at CVS or better yet, could you order a box of company thank you cards from your company for my boss? Your greeting cards are really terrific and I know that my boss will be impressed when he sees them.” (Boy, can she lay it on heavy when she wants something!) “Sure!” I said “That’s a great idea, very thoughtful, not to mention the brownie points for you. Is that all?” I asked, finding it hard to believe I got off that easy. “Well,” she says, “Now that you mention it, could you pick up my dry cleaning? It will only take you a few minutes.” Arghh!!!
In business it is always appropriate to express appreciation to clients, valued customers, patrons, vendors, suppliers and dedicated employees. Each one contributes to the success a company strives to achieve and each one is so very important in maintaining that success. What better way to show gratitude to these individuals than by sending each one of them an impressively designed, high quality thank you card that conveys this heartfelt sentiment?
Sending business thank you cards shows you care. A thank you card sends the message that you took the extra time and consideration to extend your gratitude toward its recipient. Don’t underestimate the power a single thank you card carries. It makes you feel special. Simple business thank you cards, whether they are sent during the Christmas holiday season or any other time of year, can assure you that you will be remembered by those who receive them.
So when you receive business thank you cards, you can be assured of this: that the greeting card you hold in your hands is truly more than just a gracious gesture of gratitude. It is a reminder…a reminder of your importance to the sender. A reminder of how special you are and that you are being thought of.
According to research, 58% of moms say their children write thank you cards. It’s great to see that thank you cards are making a comeback across the nation, not just with personal thank you cards but also with business thank you cards. People don’t always realize that you do not have to write a lengthy novel. You can be brief…just a few lines at the very least.
When I was a teenager, my mother had to force me to write thank you cards to friends and relatives for birthday and Christmas presents. Years later, I appreciate whenever anyone takes the time to send me thank you cards and I’ve come to enjoy writing notes to others for all different types of situations.
Business thank you cards are perfect for acknowledging an employee’s extra efforts. It reinforces the connection between you and makes a strong impression. Thank you cards express that something you did was really special because another person took the time to write a note. I also like to send thank you cards to business associates, thanking them for anything special they may have done or for gifts they may have sent. The business world is dominated by the impersonal, quick message. Handwritten business thank you cards are an oddity so if you write thank you cards or any type of greeting cards for that matter, you stand out from the pack.
My favorite way of saying thank you is to place a greeting card in my granddaughter’s lunch box every once in a while to say “thank you for being you.” It’s so easy to say thanks in a special way!
I recently got back from visiting a friend who lives in Cincinnati. The trip was very enjoyable, with the exception of the return flight back to Newark. On that flight, I accidentally spilled my complimentary soda on Roy, a very well dressed business man sitting next to me. I was extremely embarrassed to find out that he had to go directly to a meeting after landing at the airport. I felt so bad about the incident that I offered to give him some money to cover the cost of dry cleaning. What was even more embarrassing was that I was all out of cash when I opened my wallet! So I took down his full name and address, promising that I would send him the dry cleaning money in the mail once I got home.
When I returned home, I immediately opened up a box of business thank you cards. I enclosed $25 in the card and wrote a note thanking Roy for his patience and understanding. A few months later, I received a greeting card in the mail. Apparently Roy had pulled my address off the return label of the original envelope and decided to send me a thank you card. Inside he wrote a note saying that he was impressed with my honesty in sending him the dry cleaning money. In addition to this, Roy was intrigued with the concept of using corporate greeting cards and started sending them to his business clients. He noted that he has already gotten positive feedback on the cards, which he feels will lead to customer loyalty.
The best part of this story was that Roy enclosed a small envelope inside the card. It contained $8.73…the leftover change from his dry cleaning bill.
One of the things that I remember most about Christmas during my childhood is the writing of thank you cards. Every year, while on my Christmas break from school, I was expected to spend an afternoon thanking people for the gifts they had given to me during the holiday season.
Writing thank you cards seems to have become a lost art, but when I receive corporate thank you cards from stores or businesses that I frequent, it puts a smile on my face. It helps me to understand how the people to whom I had written my thank you cards long ago must have felt – that the time and effort they had put into buying me a Christmas present was well spent.
I am glad to know that my time (because it is about more than just my business) is appreciated! It makes me want to continue to shop in those stores and patronize those businesses. And it makes me want to smile while I am doing so. I think if more companies put just a tiny amount of effort into thanking their customers for their support, they would experience a huge upturn in their business and in the smiles they receive. And would you guess what I was doing when I came to this realization? I was writing thank you cards.
We have all been in situations in which we want to express appreciation to a customer or client for their valued business and support, thank an employee for a job well done, or extend gratitude to a business associate for a referral or specific deed. Whatever the reason or the season, sending high quality personalized thank you cards makes good business sense (not to mention good manners).
Who doesn’t like to be noticed or appreciated? Who doesn’t like to be remembered? Who doesn’t like to receive actual physical mail (excluding bills)? And who doesn’t like to hear the words “Thank You?” In this all too crazy era of email and impersonality, personalized thank you cards featuring elegant typography or a beautiful winter scene offer the opportunity for you and your company to stand out and make a statement as to your business commitment and integrity.
Actually, sending greeting cards that say thank you might seem like an ancient tradition that your mother made you do. However, don’t underestimate the value of a practice that will only take a few minutes of your time but will create a timeless effect in the minds of your employees, customers, and business associates. Send thank you cards. Not only will you be creating a lasting impression but you will even make your mother proud!