Custom greeting cards are perfect for every business. No matter what line of work you are in, you have at least 100 customers or clients that deserve a custom printed greeting card from you or your business. I have read some marketing facts that show it costs 10 times less to keep a current customer than it does to get a new one. This is the benefit of custom greeting cards. It also shows your appreciation to your current customers or clients in a very inexpensive way and it preserves your ongoing business relationships.
By the way, custom greeting cards are wonderful for personal use as well. The greeting cards are excellent for birthdays, holidays, or any special life occurrences. Custom greeting cards really touch the hearts of the people you send them out to. In our world of faceless electronic communication it has become very important that we reach our customers in a memorable way.
Whether I send out a single greeting card or a few, say for a holiday, I almost always receive emails and text messages thanking me for the greeting card I that sent. When I receive this kind of feedback I become more aware of the impact I created. One positive is that I have made someone smile and be happy, so I feel good too!
Another positive is that my greeting card has physically been opened and read, I wonder about emails we all send, sometimes it is just easier to hit “delete all”. There is no question in my mind that my card will be placed somewhere in their home or office, for quite a while.
A simple and inexpensive way to get noticed and remembered is to send business greeting cards to clients, patrons, customers, and patients. And don’t forget how useful they can be for co-workers and employees.
My company gives all of its employee’s really nice custom greeting cards for their birthday every year. This year they made them even more special by adding a note at the bottom of the card saying, “Bring to HR & receive two movie tickets.”
Alright, a trip to the Caribbean might have been more exciting, but a free evening at the movies was a thoughtful and unexpected gesture – especially with today’s economy – and it made each of us feel appreciated and valued. It’s nice to know that our employer continues to be interested in our having enjoyable lives outside of work.
This morning, I was telling my next door neighbor about my birthday card and movie tickets, and she very enthusiastically had to tell me about a special greeting card she had recently received. It was a thinking of you card from her surgeon, which arrived a few days after she returned home from the hospital. It said he appreciated her choosing him and reminded her that he and his staff are dedicated to her speedy recovery and are available to her any time.
The card was a welcome surprise, lifting her spirits and making her smile. She’s now his biggest fan and all her friends at the weekly Senior Citizens Club have all heard how remarkable he is. It’s enhanced his reputation and made his name more well-known. I’m sure he’ll be at the top of the list of any one of them needing surgery in the future.
Especially in today’s world of emails and tweets, sending business greeting cards can have a great impact and leave a lasting impression.