Many difficult decisions have to be made by the average business owner on a daily basis. In this economy, where every day there are reports that the market is on a downturn and also that another recession is on the horizon, these decisions must be made carefully. So as the leaves begin to turn colors, and the crisp air greets us as we close the door behind us, the decision about how to handle the Christmas cards decision looms. As a small business owner, each one of these decisions must be made with great care.
One of the best principles I have always maintained through the years is to always let my employees know how much I depend on them and how appreciative I am of their hard work and loyalty to our business. The service they give to our customers comes back to us many times over in repeat business. Our customers are our bread and butter and without good service, they will go elsewhere.
Another principle I have maintained is to do everything I can to keep our business name out there so our customers old and new are reminded of the great service they have received. One of the ways I do this is with corporate Christmas cards. I am a fond believer in the value of calendar cards. I have searched for the best quality cards available with a design that our customers will want to hang on their wall and The Gallery Collection is always the winner. Their beautiful designs help us to remind our customers of our business and our well wishes, but they also serve as a constant reminder, on a daily basis, of the excellent service from some good friends. It is money well spent in a time when every penny counts. The eternal optimist in me knows good quality, good wishes and good advertising will keep us going.
