CHOOSING AMAZING HOLIDAY CARDS WITH A “WOW” FACTOR

Last year when we first started shopping for a holiday card, it was a little overwhelming with all the choices.  At the same time, it was really enjoyable because there were so many beautiful cards to look at.  The Elegant Holiday Surprise card was the one that stood out for me, but I was unsure I wanted to send a black card.  After thinking about it for a few days, a memory came to me of seeing my grandmother’s album from the early 1900’s, containing black holiday cards handwritten in silver.  I realized that styles do return!  This helped me to be brave and go for it!  We ordered the Christmas card which included our personalization imprinted inside the card and I also used a gold gel pen to write personal messages. 

When our recipients received the Christmas cards, the response was amazing!  One person said, “Wow, it’s the most stunning card I’ve ever seen!”   Another said, “Wow, gorgeous card!  Where did you get it?”  Several times during the year, people commented how thoughtful our card was!   We obviously made a lasting impression!

For me, the most unexpected wow factor is that the cards and envelopes are thoughtfully made from recycled materials!  This year we are excited to shop for holiday cards! We anticipate that they will once again be enjoyed, remembered, and saved!

Why should my Business send Holiday Cards?

Sending Holiday cards to your customer, vendors and employees is a necessary for any business.  The extra expense of these tokens of gratitude will prove worthwhile in the end.  It is an advertising method that has been around for years with proven success.

Your customers and clients will appreciate that you are thinking of them during the holidays.  It is a show of appreciate for their business and will inspire them to continue working with you in the future.  Holiday cards show to your customers that their business is valued. 

Vendors that you deal with daily or monthly basis will also see that they are on your mind when they receive their holiday cards.  This could result in better discounts on future orders or maybe other perks such as free samples.

As for your personnel, any employee acknowledgement always leads to a more successful company.  Happy employees make for a better bottom-line.  The holiday season is the perfect time to thank them for all their hard work and effort.  I suggest you mail these cards to their households.  Getting a sign of gratitude such a holiday card mailed to their home will truly make them feel special.

Holiday greeting cards will result in only positive feedback from all of your recipients.

5 Recommended Greetings For Business Holiday Cards

When sending holiday cards for a business, the rules change slightly from when sending personal holiday cards. You might want to be sure you select a holiday card and greeting that reflects a broader range of your clientele. To keep it safe, I would suggest you select a holiday card and greeting wishing everyone Happy Holidays or Season’s Greetings. These greetings will be neutral and inoffensive. In the end, the goal is to extend a heartwarming gesture in the spirit of the season and avoid sending anything divisive.

Please take a look at my top 5 recommended greetings below:

  1. One of the real joys of the Holiday Season is the opportunity to say Thank You and to wish you the very best for the New Year
  2. During the Holiday Season more than ever, our thoughts turn gratefully to those who have made our progress possible. And in the spirit we say, simply but sincerely Thank You and Best Wishes for the Holiday Season and a Happy New Year!
  3. Best Wishes for Peace and Joy this Holiday Season and a New Year of Health, Happiness and Prosperity
  4. Our entire organization joins in sending HOLIDAY GREETINGS with every good wish for the New Year!
  5. Our Sincerest Thanks and Warmest Wishes for the Holiday Season and throughout the New year

Why I Send Calendar Cards Every Year

I’ll let you in on a little secret. Sending calendar cards to everyone on my list instead of a regular old holiday card was one of those ‘why didn’t I do this sooner’ decisions. Let me tell you why I send calendar cards every year.

It started when I found a card I really loved on The Gallery Collection. I didn’t even notice it was a calendar card until I clicked on it and saw that it opened out to reveal a full 12 month calendar plus room for my company name, address, message – whatever I wanted to write. I thought this was the best thing I’d ever seen – a card and gift rolled into one.

The design was great, the months clear and easy to read – it was big enough to be useful but wouldn’t take up too much space – I was seriously wowed.

Now when I send my holiday cards I know they aren’t going to end up lost in a pile of others. And I know that I’m sending a holiday greeting that will last – literally – all year long, my company name on someone’s wall or desk for the next 12 months.

Calendar cards also show that the giver wanted to provide something of value – not just another card for the recycle bin but something as useful as it is beautiful.

And I love that I can have my phone number, web address and even my email address printed right on it – all of my contact info just a glance away all year long. You can’t beat that kind of advertising.

They have so many great calendar card designs to choose from, all the same high quality and value I’ve come to expect from The Gallery Collection. And for the same cost as a regular card I can truly send a gift that keeps on giving.

Why You Should Purchase New Year’s Cards

New Year, New You! Chances are you’ve probably heard this phrase uttered countless times throughout every month of January.  Often, it’s said in reference to improving oneself whether through increasing your physical activity, learning a skill, becoming a better friend or family member, etc.  It certainly is a worthwhile notion and one that should be taken seriously.  The turning of the calendar to a new year marks the passage of time, which serves to highlight the fact that time is finite.  Changes can’t be put off forever, and a new year can be the spark that ignites action.  Despite the positivity of this exercise, not everyone is quick to embrace the idea even though it truly is a benefit to us all.  For some, another year must feel like another chance to be disappointed, sad, or just another opportunity for more of the same unfulfilling ventures as last year.  It is these people who can use a little encouragement or a little push to open their eyes to the possibility that something better can be attained and that stagnation is not a guarantee.  This is a great reason why you should purchase New Year’s cards.

            New Year’s cards are by nature optimistic affairs.  It’s quite difficult to receive a New Year’s card and ignore its message of opportunity.  Sending a New Year’s card, especially to those who really need one, is a simple but resonant way to both wish happiness to others while at the same time prodding them to achieve more of that contentment for themselves.  That’s a pretty powerful duo, right?

It’s Beginning to Look a Lot Like Christmas!

Many debate about when the Holiday Season really starts because advertisements and products start showing up in stores during the second half of the year. The first big one is Christmas In July which has become a popular marketing technique for retail stores. Once September rolls around many Christmas and Holiday themed things start popping up in the stores along with all of the Halloween items. You may even see a holiday commercial or two on TV. After Halloween most people are ready to start enjoying the Christmas songs and start decorating.

Many families have a tradition of decorating their houses during the upcoming week of Thanksgiving.  This is usually the time where you see most towns and storefronts go all out with decorations, lights and displays if they haven’t done so already. The Christmas tree lot in my town sets up shop and there is a Holiday festival during the week of Thanksgiving so that is the biggest sign to me that the holidays are here.  The Christmas cards and products fill the shelves in the stores. The cold weather starts setting in and the temperatures get low enough for a first snow. The radio starts playing Christmas songs and the fireplaces are burning.  That is when it begins to look a lot like Christmas!

Dark Stock or Light Stock Christmas Cards?

Finally making a choice between going with a dark or light stock Christmas cards this year can depend on many factors. What look are you going for and who are the recipients? Depending on the card and printing color, could you be sacrificing readability?

The Gallery Collection carries both types of card stocks in a wide array of styles. Light Christmas cards could be white or buff while dark stock cards can be black, dark brown, dark green, navy blue or a deep red. Additionally, many designs are offered in both light and dark stock options. So, how do you choose?

Think ahead—if you opt for a dark stock card know that your color printing options become limited to select foils only. If you plan to sign or write anything on the Holiday Cards you will need to purchase gel pens, which The Gallery Collection offers in gold and silver.

If you choose a light stock card, be wary of color conflicts there as well. Some might find silver on white card stock or the gold on buff card stock slightly harder to read. Ask for a complimentary sample of your printing color on your card stock choice to see if you like the way it looks together.

Holiday Cards: A Sound Marketing Strategy for all Businesses

Mid to Late October is time to seriously think about sending Holiday cards to your clients to let them know how much you appreciate them for their loyalty. There is no question that sending greeting cards is a must, Holiday cards let your clients know that they are important to you and is the most cost effective way to thank them for their patronage.

Holiday cards for business are everywhere; some nicer and more appropriate than others, so research is a crucial. Keep in mind that we live in a melting pot in which people have different religious beliefs. Choose a non-denominational design with “Happy Holidays” or “Season’s Greetings” on the front of the greeting card.   The things you are looking for are of course fine quality paper, classic design and a touch of foil makes a greeting card come to life.  The envelope should also be of the finest quality paper and preferably be foil lined; this way you can start impressing as soon as the envelope flap is opened!

Once you have your selection you should have them personalized with your company name, after all it is a corporate holiday card; you can and should also hand sign. When sending personalized Holiday cards it is incredibly important to send the highest quality cards your budget will allow. The quality of your Holiday cards reflects your business so only choose the best. You promote your business by getting the word out so know that cards can be printed with your company name and your logo making a great impression with your clients you can even include a business card. Imagine your card being displayed in an office that has many visitors; you never know who will see your greeting card and make a decision about your company without meeting you.

Kick off the Holiday Season By Sending Thanksgiving Cards!

Sending Holiday Cards in general is a smart business move – reminding your customers and associates of your very existence as well as your appreciation of the relationship you share. 

Starting off the Holidays by sending Thanksgiving Cards early in the season is an excellent way to be a step ahead of everyone else.  It affords you the opportunity to show your “Thanks” for their business as well as sending your “Best Wishes” for the upcoming season and the year ahead.

Let them know that you are thinking of them and that you value their business.  You can do it with a traditional, festive design or a more casual, light hearted selection.  Send your message by adding a thoughtful, formal greeting or writing a custom one expressing your gratitude. 

Even when you intend to send corporate Holiday Cards a bit later in the season to most of your clients and friends, Thanksgiving Cards can be sent to those who may not celebrate religious holidays.

We have been celebrating Thanksgiving for almost four hundred years.  It reminds us that we all have much to be grateful for & lets others know that they have an importance in our lives – both business and personal.  Sending cards at this time of year is a warm and thoughtful way of sharing our appreciation.

How to Pick This Year’s Company Holiday Card

You want to impress your boss, but boy is it a lot of pressure to make a decision for the whole company. Sure, it’s only a card. A card that will be given to every client, personal contact of your boss, as well as the whole company’s staff!

When you are faced with a decision that involves so many people, it can be daunting to try and figure out what single thing is going to please everyone. First thing’s first: Keep your priorities in check. Make sure you are solid on your budget (and make sure you are positive on the quantity!), time frame to get and deliver the cards, and always keep in mind the audience. While your boss’ opinion might take precedence over your own here, do not overlook the recipients. Who is the card addressing and therefore what should the right message be? Do they all celebrate the same holiday? Be considerate of these sensitivities but realize that ultimately if you know your boss wants a Christmas card sent out—despite any conflicts that could arise—the card you order better be Holly Jolly.

If you’re really not sure what your boss will like—ask! Come with specific questions that are not extremely limiting so you’re not screwed into trying to find a unicorn card. The idea is to get your boss’ input without annoying them or allowing them to form an ideal card (therefore bolstering their expectations). Ask things like if they wanted a certain theme or color scheme. This could be heavily revealing to the type of card they expect. Or ask whoever chose the company holiday card last year to gain some insight.

Once you have your criteria in mind, actually choosing a card should be much easier. You’ve already narrowed it down substantially from answering those few questions. So stay focused. It can be easy to be wowed by all the cards available to you. Keep checking in with what you know you need to buy and make the best decision you can. Don’t search with fear that you’ll get the wrong one. Search with the intention of finding the best Christmas card you can.