Tag: business marketing

Sending Business Greeting Cards to Build Customer Relationships

Communication and exposure are the crux of growing your business and reaching more customers. If you are reliable, excel at your products or services, and are responsive to customers (both in requests and remedying complaints) then you will attract lifelong customers. Sending greeting cards can strengthen your customer relationships. It is an underutilized marketing tool in today’s instant-gratification world. If you are unsure if sending greeting cards is right for your company, keep reading for a little insight on common concerns.

Sending greeting cards is annoying . . . serendipitous!

It’s not another time-consuming sales pitch, spam, or junk mail. Business Greeting Cards, no matter the occasion, are a sweet, timeless gesture that recipients of all ages will enjoy. Your card will make them feel special and cared about, especially if it is a high quality card.

Sending greeting cards is not economical . . . cost effective!

The bottom line of great customer service is to follow through with your promises in order to meet customer expectations. Customer satisfaction can be improved just by making your company present, but not pestering, which is exactly what a greeting card accomplishes. Being there for your customers through thick and thin is a thoughtful endeavor that will be remembered. The cost of the cards in comparison to their quality and effectiveness is unmatched when you choose The Gallery Collection. See for yourself!

Sending greeting cards is a lot of hassle . . . fast and easy!

Your eye for details will be noted without an exhausting amount of effort. Business Greeting Cards from The Gallery Collection can be customized as much or as little as you please, all consistent with your high standards. Order your cards easily online or over the phone, quickly receive them, and send them out. There are even services The Gallery Collection offers to help you get your cards out faster— like sealing, recipient addressing, and mailing your selection out for you. Find out more by visiting Gallery Collection!

Presentation Folders: Your Company’s Chance to Stand Out

Presentation Folders, sometimes referred to as Pocket Folders, are not only functional but they give companies an opportunity to stand apart from their competition.

Simple in concept but very powerful in the impact a quality folder can provide. Quality is key. When shopping for presentation folders you should consider the following:

  • Weight of the paper – A flimsy feeling to the paper will create a subtle yet negative impression of your business. Exactly the opposite of what you trying to create! Look for at least 100lb paper with a smooth or linen finish.
  • Printing vs Foil Stamping – Printed folders are everywhere. Why not consider standing out with having your folder stamped in a rich foil that showcases your logo.
  • Minimum Quantities – If you are trying out a company for the first time, you may want to place a smaller order to ensure you are satisfied with the quality before placing a larger one.
  • Pockets and Business Cards Slits – Think carefully about the intended use for the folder and make sure to choose one that meets your needs. Are you planning to include a business card? Materials that go in 2 pockets? These are the things you will need to think about prior to placing your order.
  • Information – Folders today can convey a lot of important information that is easy for your customers to reference by printing on the front, back and even the pockets of your folders. Consider printing things like your company name, slogan, hours of operations, address, important phone numbers and URL just to name a few!

Remember, you may only get one chance to make a positive impression on your clients. A quality foil stamped pocket folder with attention to detail can set you apart from your competitors. Don’t miss out!