Tag: holiday cards

Benefits of Sending Holiday Cards to Customers

It has become very easy to send Christmas cards with the invention of something called recipient addressing.  The card company we have been using for the past few years has this option as a new offering and made it very easy to do.  We upload our mailing list using a special document type they send us in Excel and they take care of the rest! We already have all the patients listed in alphabetical order for our files and billing purposes.

We pick the holiday card and the greeting we feel is appropriate for our customers.  Then we have a few lines for the name of the dental practice as well as the names of the dentists and office staff.   We pick the color ink, or a special foil to have it printed inside the card.  Then the envelopes are printed with our return address on the back and the patients name and address on the front! It is amazing!  No work there!  All of our patients have commented when they come in for an appointment about our great Christmas cards, how beautiful and unique they are. 

We tell others in the field about one of the benefits of sending holiday cards to your customers is they remember to call you to comment on the greeting card and then remember they also need to come for a visit as well.  Tackled two birds with one stone…so to speak!      

A Corporate Game-Changer: Thanksgiving Cards

Thanksgiving cards are often over looked by businesses and this is a mistake. Oftentimes companies focus all of their efforts on Holiday cards each year, but why not try a new approach? Thanksgiving cards can be a fresh way to engage your clients, business contacts, and vendors.

Thanksgiving cards are a great way to send your company’s thanks and show gratitude. Since it’s before the holiday rush, and near Black Friday, this is a great time to send coupons or promotions for your products and services. Use a corporate-appropriate Thanksgiving card to send out special offers to certain clients or to advertise upcoming sales or releases.

Sending Thanksgiving cards is also perfect because of the timing. It is a great time to send a card seeing as your recipients won’t have over-flowing mailboxes yet. Your thoughtful card will stand out for sure and won’t be as likely to get tossed.

Show your appreciation with a beautiful card like the Harvest Wreath on Door Thanksgiving Card. This card is elegant and also offers you the chance to personalize the front of it with a personal message or company name. If your client displays their card, you’ll be getting a nice bit of advertising as well. Now that’s something to be thankful about!

Writing The Perfect Greeting For Your Holiday Cards

Writing the perfect custom greeting for your holiday cards should not be a difficult task.  Simply write a message expressing what you want to say.  The most important tip I can give you is to be truthful.  The second most important tip is to know your audience.  To play it safe, you could keep your greeting neutral by using “Season’s Greetings” or “Happy Holiday” over “Merry Christmas” – a common practice within a business environment.

It is not necessary to use your company name in the customization, but I always prefer to have my name front and center and then have my employees sign in the imprint area below the greeting. I also like to use keywords such as grateful or thankful to show appreciation for our relationship. 

Next, send a message directed towards the holiday season.  There are so many synonyms so I try to mix them up every year.  You can use “sending good cheer” or “wishes of peace and joy.” Another I use often is “wishes for a wonderful Holiday Season.” Then, I like to extend wishes of goodness for the upcoming year.  I’ve used phrases like “happy and successful,” but there are so many different wishes you could extend.  Others include safe, joyful, prosperous and healthy. 

Keep it simple and from the heart when writing the perfect custom greeting for your holiday cards.

Why Should I Use Die-Cut Christmas Cards?

Ordering holiday cards for your business seems like a fairly simple thing to do until it comes down to choosing a design. You need a holiday card design that stands for your business. Having your company name on the front of the card is a great way to showcase your company along with an eye-catching holiday design.

Die-cut Christmas cards are the perfect way to display your name on the front of the card without actually printing your name on the front of the card. Die-cut Christmas cards have an elegant window cut out of the front of the card so that you can print the business.

Pablo Neruda said that the eyes are the windows to the soul. If that is the case, then die-cut Christmas cards are the windows to high quality business names and joyous holiday seasons. Everything looks nicer with windows. Picture your house. Now picture your house without any windows. It wouldn’t be nearly as beautiful.

By using a die-cut card design, your business name will be the steady foundation that unites the inside and cover design of your holiday cards. Clients, friends, and family alike will be awed by the warmth and professionalism of the holiday cards that they receive and forever associate that with your business.

Millennials and Greeting Cards on the Rise

Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.

Millennials are choosing to buy more paper greeting cards over social media and texts. They have learned to appreciate a more personal connection and creative side. Greeting cards today offer digital wizardry if you can’t draw a stick figure and give you the opportunity to choose from pre-made templates and add digital photos.

It’s an old fashioned callback to a more intimate experience. Standing in the drugstore and choosing that particular wording that expresses how you feel. Pops of color and even pop-ups jump from the card to give you a big hug. It’s a keepsake, but it’s also an expression of whatever sentiment you’re trying to convey.

Why Successful Companies Send New Year Cards

Your customers & clients are the bread and butter of your company. Valued vendors create a backbone of support and reliability. Successful companies know the value in winding down a rewarding year – and paving the way for the next – by sending  quality New Year cards to everyone on their list.

New Year cards provide the opportunity to do 3 things; Thank your customers and vendors for the role they play in your business, Wish them a successful year ahead and, as an ‘end of the season’ gesture, you’ll also be leaving a fresh and lasting impression certain to translate into good will (and potential business) well into the new year.

A Happy New Year card acknowledges the on-going relationship – one of mutual benefit and shared success into the New Year and beyond. Sending a premium New Year card like those available at The Gallery Collection speaks volumes about how you see – and value – that relationship. It will be appreciated and remembered.

Choose from a wide variety of designs to fit the tone you want to present, from the classic look of Sparkling New Year to ‘New Years Eve’ bright and bold Prism . Celebrate with New Year Fireworks or toast the old and new with a little Bubbly.

Let the style suit your business and your taste but be sure you do take the time to send an end of the year reminder – and thank you – to your valued connections. It’s a gesture sure to have ongoing rewards.

Sending Holiday Cards to Those Who Have Recently Lost a Loved One

Whether you flip on the television and view countless holiday commercials, tune in to some Christmas carols on the radio, or attend a holiday party, the same message is constant.  People are selling, singing, or talking about positive, happy things during the holidays.  This is often very welcome, but it can actually be quite challenging to those who have recently lost a loved one.  The sadness and loss are painfully magnified in the light of others perceived utopian holiday festivities.  It can become a dreaded time of renewed or increased mourning.  If you know someone in such a situation, they might still very much appreciate a holiday card, but the greeting card must have the right tenor to achieve a positive effect.  The card must not be too positive in tone while concurrently not become a sympathy card either.  Writing a holiday card for such an audience is somewhat challenging, but when done correctly, can positively impact its recipient.  The following may be helpful when crafting your holiday card.

Don’t Ignore the Situation – As a friend or family member, you are aware of the struggle at this time of year.  It’s okay and actually welcome to acknowledge this fact in an easy, indirect way.  It lets your recipient know that you care about their situation without bringing them to the point of dragging up negative emotions.

Send Realistic Good Wishes for the Holidays – Aside from briefly acknowledging that your recipient might be having a difficult time, the rest of your card should be sensibly positive.  By sensibly positive, I mean your kind wishes should be things that are actually attainable this year.  It might not be prudent to say something like “I hope you have a happy, wonderful holiday season” because that likely will not happen this year.  Instead, wishes such as “I am looking forward to seeing you at Joe’s party on the 22nd” or “Hope Edna sends us some of her delicious fruitcake again this year” are achievable aspirations or goals that can potentially bring a smile to your recipient’s face.

How To Select Christmas Cards That Represent Your Business

We all want to show appreciation to our clients or customers during the holidays. A great and very affective way to do so is sending Christmas cards. Although you can get a positive response from sending holiday cards, you can also get a negative response if you send the wrong greeting cards. You as a business want cards and only cards that represent you in a good way. Here’s a few tips on how it is done.

I recommend sending greeting cards of high quality. Something with class that says we appreciate your business with us this year and want to show our appreciation. I mean cards at your local pharmacy are cheaper but yet flimsy and there’s not a lot of attention to detail going into designing them. I recommend something with good paper that feels strong and sturdy in your customer’s hand and is decorated beautifully. Also I’m just one who believes if your sending something like a greeting card or gift to a client it should be a representation of your company and what you stand for. Try The Gallery Collection’s many choices to choose from.

Don’t for one second think its a bright idea to play practical jokes or test your client’s sense of humor when sending your cards. I mean tis the season to be jolly is true and most of us are in good spirits this time of year, but you still should make sure your company’s reputation is priority. I suggest you only send cards that are tasteful and straight to the point. Please avoid anything that is not appropriate for all ages.

Lastly but certainly not least be aware of your clients religious beliefs. As we all know everyone doesn’t celebrate Christmas so we don’t want to offend anyone. I recommend being mindful of where your cards are being sent and what your sending. Try purchasing a variety box with all the holidays in it for this time of year. Also avoid writing Merry Christmas in all of them as your greeting. Try writing something more generic like Season’s Greetings or Happy Holidays. This is also a category somewhere like The Gallery Collection will come be of great assistance.

So in conclusion when selecting Christmas cards this year keep these steps in mind. High quality, tasteful, nothing inappropriate, and again last but not least be aware of your clients beliefs. Follow these tips and you’ll be a ok. Enjoy your holiday season!

CHOOSING AMAZING HOLIDAY CARDS WITH A “WOW” FACTOR

Last year when we first started shopping for a holiday card, it was a little overwhelming with all the choices.  At the same time, it was really enjoyable because there were so many beautiful cards to look at.  The Elegant Holiday Surprise card was the one that stood out for me, but I was unsure I wanted to send a black card.  After thinking about it for a few days, a memory came to me of seeing my grandmother’s album from the early 1900’s, containing black holiday cards handwritten in silver.  I realized that styles do return!  This helped me to be brave and go for it!  We ordered the Christmas card which included our personalization imprinted inside the card and I also used a gold gel pen to write personal messages. 

When our recipients received the Christmas cards, the response was amazing!  One person said, “Wow, it’s the most stunning card I’ve ever seen!”   Another said, “Wow, gorgeous card!  Where did you get it?”  Several times during the year, people commented how thoughtful our card was!   We obviously made a lasting impression!

For me, the most unexpected wow factor is that the cards and envelopes are thoughtfully made from recycled materials!  This year we are excited to shop for holiday cards! We anticipate that they will once again be enjoyed, remembered, and saved!

What To Look For When Buying The Company Christmas Cards

Were you just asked to purchase holiday cards for your company? Whether you are a seasoned pro or you found this page from frantically googling for guidelines . . . Here are some ideas to get you moving.

Firstly, it’s important to be aware of you audience. Think of who will be receiving these cards. Are they religious? Mixed religions? Non-affiliated? What’s their age? Answering questions like these should help significantly condense your options, whether you’ve narrowed it down into a category of cards or have decided to get more generic (Holiday, Seasons Greetings, or Winter scene) cards.

Next, think about the intent of your company Holiday card—is it meant to gain customers or show thanks for their business? Then keep it polished, maybe use foil to create an elegant, sincere card. Are these festive cards for your employees or a close boss? These should boost morale, show appreciation, and perhaps be funny or casual.

Think of your budget—if you need hundreds of cards, buying in bulk could save you money. Also if you choose The Gallery Collection, you even have the freedom of customization. You quickly and easily create a holiday card, choosing from hundreds of card designs, dozens of greetings, or write your own!
No more excuses, it’s time to select your perfect company christmas cards!