Month: July 2021

Why Should I Use Die-Cut Christmas Cards?

Ordering holiday cards for your business seems like a fairly simple thing to do until it comes down to choosing a design. You need a holiday card design that stands for your business. Having your company name on the front of the card is a great way to showcase your company along with an eye-catching holiday design.

Die-cut Christmas cards are the perfect way to display your name on the front of the card without actually printing your name on the front of the card. Die-cut Christmas cards have an elegant window cut out of the front of the card so that you can print the business.

Pablo Neruda said that the eyes are the windows to the soul. If that is the case, then die-cut Christmas cards are the windows to high quality business names and joyous holiday seasons. Everything looks nicer with windows. Picture your house. Now picture your house without any windows. It wouldn’t be nearly as beautiful.

By using a die-cut card design, your business name will be the steady foundation that unites the inside and cover design of your holiday cards. Clients, friends, and family alike will be awed by the warmth and professionalism of the holiday cards that they receive and forever associate that with your business.

Choosing The Right Business Card

Choosing the right business card is very important. Your business card often represents you and who you are, before your mouth has even opened.  There are many things to consider before creating your card. Make sure to do an internal checklist before picking your card and its content.

       The first thing to remember is that although this is your business card, it is not your social media page. This piece of stationary represents your business, and a code of professionalism is necessary. If your business has a specific logo, then you must do your best to have it replicated on your card. The recipient should never have to guess who you are representing. Your name and position should also be clear on your business card. Although an address is not necessary, it may be included, but not at the expense of hiding your phone number and email. These are the two most popular forms of contact and they must be highlighted on your card.  

     It is also important to remember that the quality of the business card is crucial. Whether it is done in matte paper or gloss in a shiny smooth finish, it should never be cheaply done in a light paper stock. The business card will not last, and over time it can become unsightly. Less is more, when it comes to the setup on your card. Too many words can create disinterest. Too many designs and colors can create questions in regards to your professionalism. There are exceptions, when designs and color are directly related to your industry. Otherwise, it is best to avoid them. The right card can open many doors, so take your time when choosing the right business card. It could change your life.

Why Branding Is Important To A Successful Business

As a small business, you may be competing against big brands with dedicated customers and limitless marketing budgets. That’s why you have to find ways to differentiate with a solid brand building process of your own.

We all know the Nike tagline: Just Do It. But do you know their mission statement? Nike’s mission is: “To bring inspiration and innovation to every athlete in the world”. You could see their mission everywhere. They focus on all types of athletes using Nike products to be try and help them be their best selves.

Do you remember Apple’s slogan back in 1997-2002? It was “Think Different”. This notion continues to exist, today. It is obviously not just another computer company. One of their key qualities is clean design, and a key benefit is ease of use. From unique packaging to their announcement events, Apple always reminds customers that its products can be used right out of the box.

Customers aren’t looking for another cookie-cutter company offering the same thing as everyone else. They are looking for an experience tailored to their needs, backed by sincere personal contact. Wouldn’t you want your company to be considered classy, professional and prepared?

This is what The Gallery Collection’s mission has been for many decades. The company strives to provide the best quality products that will leave a lasting impression on business partners, clients, or family; you name it. Whether it’s staying prepared for a business meeting with Presentation Folders or staying in touch by sending a Greeting Card, the Gallery Collection is there to help you achieve just that.

Customer Satisfaction Is #1 Priority

When dealing with customers, it is important to note that your interaction will leave a lasting impression on them. The impression that you leave with a customer can last for a day, a week, a month, or even a year, and is also very imperative to the business or company that you represent.

If you treat a customer with respect and go beyond their expectations in customer satisfaction, not only will you leave the customer satisfied, you will also leave a great impression for yourself and the business. Providing excellent customer service will also have a domino effect because satisfied customers will recommend your service and your business to other individuals which in turn will cause more customers to purchase the products that your business provides.

Bad customer service can also have a domino effect too because if a customer feels unsatisfied then he/she can provide negative feedback to other individuals. This negative feedback can very detrimental to your employment and also to the business. Overall, proving positive customer service should be your number one priority no matter where you work because it leaves a positive lasting impression on the customer which will ultimately provide positive reviews for both you and the business.