Month: July 2019

Birthday Cards in the Office Elevate Morale

Why give birthday cards to your coworkers? It’s fun and it makes them feel good. The question is what kind of card should I send? Well that’s part of the fun part. Do you really the people you spend one third of your life with? Give it a try now.

Is the person sitting next to you a happy person or do they appear down too often? They may need some cheering up so let’s get them something funny or cute. Do they like puppies or are they a foodie? There’s your start, get to know the people you work with better and when it is their birthday they will appreciate you taking the time to understand what they like.

Here are a few tips:

  • If the person seems like a grouch, they may have problems at home or have bad arthritis, so kill them with kindness and send a warm card on their birthday.
  • If the person is always joking, they will probably appreciate a funny card.
  • If the person is a gossip, don’t give them any fuel to feed the gossip mill, send them a card with a very neutral message.
  • If you really dislike the person, send a card anyway but don’t bother thinking about it too much.

The best approach is to have a ready supply of different designs available so you are always ready when birthdays come around. People appreciate you thinking about them and they will show it. The atmosphere of friendliness makes the morale so much better when you work in an office.

Dark vs. light Stock Greeting Cards

This has been an ongoing debate for years.  Do I go with the dark stock paper or the light stock paper for my greeting card?  Which is more elegant? Which makes more of a statement?

On the one side, the dark stock paper, whether it be black, blue, green or red, has a unique flair.  It is not something you see all the time.  When you add the gold or silver foil imprinting, the words just jump off the page.  The negative feedback to the dark paper is that it is a little down beat.  It doesn’t scream cheer as you would expect from a greeting card.

The other side of the debate is the light stock card.  Whether you are looking at a white or buff background card, it is the norm.  You will find cards printed on these two colors everywhere.  There is no distinction to these cards.  In this case, you have to rely on the front picture and the inside message to really make your point.  These cards do exude a brightness and perkiness to your sentiments.  You also have more options as far as imprint colors.  You can use blue, black, green or red ink besides the option of silver or gold foil. 

I feel it is all personal preference.  No matter what card stock, dark or light, that you choose to go with, it is the message you are sending that counts.

Card Imprinting on Business Holiday Cards

Personalizing or card imprinting on Business Holiday Cards is key in getting your company name out there to all of your customers, clients and vendors. But equally important is how its looks. Whether a company decides to add their logo or go with standard typesetting, it needs to look “nice.” It should be appropriately sized for the card, and color selection should complement the front of the card. For more conservative companies, black might be a better or safer choice. One-color printing looks more cohesive inside the card, the greeting should be the same color as the card personalization. A red foil greeting with the company name typeset in green foil does look “Christmas-y” but it also looks like the company name was thrown on the card as afterthought. If the front of the card is mostly red or green, choose either color for inside the cards; printing in blue ink for whatever reason creates a card that does not look professional or well designed.

When a logo is used for the card imprint, there may be corporate “Identity” standards that require that certain colors must be used when printing a logo. If these PMS or “branded” colors cannot be followed, a typical workaround involves printing the logo in black and occasionally in gold or silver foil. If a company logo appears on a holiday card in black, it probably does not mean they lack holiday spirit. They are probably following set guidelines as required by corporate mandate.

Whatever colors appear when you open your next holiday card, be thankful you received it; it indicates your business is much appreciated by the sender!

Correspondence Note Cards vs. Business Cards

There is a significant difference between correspondence note cards and business cards.  So let’s discuss the differences…

Correspondence Note Cards

Correspondence Note Cards are perfect for short notes that can be used for business or personal use.  The cards measure 4 ¼ by 6 3/8 and can be used in many instances such as for Thank You notes or to recognized employee milestones.  At the top of your correspondence note cards, you can imprint your name, initials or short personalized message in your choice of 4 different fonts and choice of ink or foil.

The egg shell white correspondence note cards are available in a boxed set of 15 plat panels with matching seal fast envelopes.  To add a little flair to the cards they have an embossed border framing your personalization.  If you are in need of a unique gift, these are a memorable, personalized option.

Business Cards

Business cards have a completely different use.  Sure, you can use correspondence note cards to pass on your company information, however, the sole purpose of business cards are to promote yourself and your company.  They are an effective, low cost and convenient marketing tool.  You can add images of yourself, your product or your location along with adding pertinent text on the front and back.  Where correspondence note cards are only available in the egg shell white, business cards can be customized in a variety of colors and many different fonts opposed to just the four for note cards.

Choose the product that best suits your needs.