Some may be inclined to cut their business budget by eliminating unnecessary expenses, such as employee anniversary cards. I’ve heard the reasoning on this: “In this economy…,” “They should be happy they still have a job…,” “They get paid so what more do they expect?”

Fair enough. Just as fair as the employee who does only what he or she must do, and not a lick more.

You see, it’s all in the attitude, and attitude is contagious. It’s like Karma. What goes around comes around. If you accentuate the positive, you can eliminate the negative. You’ … Read the rest of this entry »

I often noticed how the ladies in my office would show up for work every day with a beverage in hand from a fast food restaurant or coffee chain. They would purchase the largest size and enjoy it throughout the day. There would be conversation about where one could find the best buy and what was available in the neighborhood. Sometimes a new drink would come on the scene and we would compare our taste notes, even exchange coupons for these mini office delights. Here is an inexpensive way to celebrate your employees’ birthdays. Simply purchase corporate birthday cards and … Read the rest of this entry »

Most people don’t really place as much value on birthday cards as they used to. In this day and age, most people resort to a “happy birthday” on Facebook, Twitter, or Tumblr, or at best an e-card sent to your email. Even though times are changing and we’re rapidly incorporating technology into our daily lives, I still think birthday cards that you can hold and feel is the best birthday gesture someone can give. Don’t get me wrong, I love my Facebook “happy birthday’s”, but I can’t put them on my desk to smile at … Read the rest of this entry »

I am a senior salesperson who had a really positive experience with Get Well cards.  In November, I was pursuing a lead for a new account.  My contact for the potential business was the CIO.  We had been to lunch a few times and I started feeling like the new deal could be mine.  I sell software which monitors network activity and it is pretty pricey.  Every deal is a potential huge deal for me.  When I called the CIO’s Executive Assistant to confirm our next appointment she told me that Dan, the CIO, would be unable to meet … Read the rest of this entry »

April 27th, 2011 is a day I will always remember. My state (Alabama) was hit by the largest outbreak of tornadoes ever recorded. The devastation was horrific. 249 fatalities were recorded in Alabama that day, and it felt like I was living a nightmare. The sounds of tornado sirens blasting all day and all night are forever etched in my mind. I graduated from The University of Alabama in Tuscaloosa, AL., which was one of the hardest hit cities in the state with 43 confirmed fatalities and over 1000 injuries. In fact the apartments I lived in my sophomore year of school were completely … Read the rest of this entry »

Let me tell you what a difference it made to me when I received actual business birthday cards you could feel and touch.  I own a consulting business and we order many marketing promotional items for our clients.  Many sales representatives from promotional companies contact us but I had my steady supplier that we had used for years.  When my sales contact left the company for a change in careers, I stayed with the company but was ultimately not happy with the service I was getting.

I had met with a sales representative from another company approximately a year prior … Read the rest of this entry »

I am in the middle of moving for the first time in many years. Packing, shifting, and unpacking boxes is not my idea of a good time. I am hoping I won’t have to do it again for quite a while. (If my first reaction to my new pad is any indication, I won’t! I love it!)

I am lucky enough to have helpful parents and friends who were there to aid me in the move. I was also of enough sound mind to keep a box of Thank You cards on hand (and unpacked) so that I … Read the rest of this entry »

Smart business owners send their employees greeting cards.  This lets them know that they are a valuable part of the company, not just another worker.  Smarter business owners send corporate greeting cards to other businesses.  This allows them to create relationships, enhance good will within a community, and ultimately expand their business.

As a retired business owner I found that putting in a little extra effort in the beginning will always pay dividends in the end.  Taking the time to send simple business greeting cards to your neighboring companies can go a long way.  It’s the first step in … Read the rest of this entry »

I don’t think it’s possible that anyone could receive too many Christmas wishes.  With so many families separated by hundreds or even thousands of miles, cards are the main way we are able to personalize and send greetings.  My holiday was brightened tremendously by  not only receiving  a card from my distant family, but also company Christmas cards from a local ‘mom and pop’  hardware store that I shopped frequently when I lived in that town.   Imagine my surprise when I opened the envelope to find a Christmas card complete with a picture of the store and the … Read the rest of this entry »

Sending personalized greeting cards is one of the easiest and most economical ways to keep your company name foremost in your customers’ minds. When you think about it, they are a low cost form of advertising. When you pay for advertising, you are never sure of who will actually see it or whether it will be seen at all. A greeting card actually ends up in the hand of a live person. Most of us enjoy receiving cards and will most likely hang on to them for a while. Unlike newspapers that end up in the recycle bin, greeting cards … Read the rest of this entry »